- Prepared and developed periodic sales achievement reports across all distribution channels. - Conducted SWOT analysis on marketing strategies and distribution channels to identify strengths, weaknesses, opportunities, and threats. - Designed and maintained marketing control dashboards, including key metrics such as sales MD, Inventory Turnover (ITO), customer reviews, customer segmentation (clusters), channel contribution, and market share analysis. - Provided critical data and insights to support the marketing department in formulating strategic marketing initiatives. - Collected, validated, and processed data related to various marketing programs. - Created and managed budgets for marketing programs in alignment with overall business objectives. - Coordinated with the production team to schedule the preparation of tube and flap manufacturing for a rolling three-month period.

- Monitored daily, weekly, and monthly sales achievements versus targets, segmented by branch/distributor, sales channel, and SKU. - Assisted Head Analyst in developing annual sales plans and business plans, including the formulation of annual sales targets. - Performed detailed breakdown of sales targets by branch, distributor, channel, and SKU. - Prepared presentation materials for Board of Directors (BOD) meetings and progress reviews for department heads. - Created, developed, and monitored distributor business reviews to support performance evaluation and strategic alignment. - Generated monthly, quarterly, and annual sales forecasts by SKU for production planning, based on historical sales data. - Processed and analyzed data from internal systems, including Navision and Targit. - Handled large datasets efficiently using advanced Excel formulas and Pivot Tables. - Supported Head Analyst in producing various sales analysis reports to guide management decisions.