• Coordinated with internal graphic designers to create visual assets aligned with campaign goals. • Developed compelling copywriting for BTL, OOH, and digital media, ensuring clarity and effectiveness with necessary revisions. • Monitored campaign execution, ensuring timely delivery and proper distribution across all media channels. • Assessed campaign performance by analyzing relevant data and metrics to measure impact and optimize future efforts. • Acted as content creator and voice for social media and conventional advertising initiatives. • Conducted social engagement research to support upcoming events and campaigns. • Planned and executed events, managing information and promotional materials for ongoing activities.

Production Assistant for Insight with Desi Anwar • Works directly under the guidance of the Director of CNN Indonesia TV Board & Senior Broadcaster/Journalist, Desi Anwar • Assists with daily production activities • Aids in executing pre-production, production, and post-production tasks • Prepares and maintains project calendars and meeting notes • Copywriting for VT promos, Twitter posts, and YouTube descriptions

• Supervised and ensured compliance with activities, procedures, and policies during the learning process. • Collaborated with fellow assistants to evaluate teaching methods and assess students’ project outcomes.

• Designed, executed, and supervised all work programs and activities. • Ensured alignment of projects with timelines and targets. • Collaborated with BINUS TV Club President and department heads (Production, News, New Media, Technical) for seamless program execution.

Assisting and ensuring the camera person captures images for live streaming Inaguration & Binusian Festival 2027.

• Developed production concepts for programs and events. • Scouted talent and collaborated with various divisions to ensure successful program execution.

Assisting in setting up and ensuring equipment runs smoothly for live streaming Inaguration & Binusian Festival 2026 needs.