• Execute media strategies, generate insights, measure and report, and ensure the channel plays a leading role in supporting our client's digital journey. • Optimise KPIs to maximise the ROI of each marketing dollar spent while staying within weekly budget constraints. Understands and is intimately aware of competitive paid search activity; ensures that SEM campaigns are set up to deliver a competitive advantage. • Optimise the entire campaign (including targeting segments, creative, remarketing tactics, and so on) in real time on an ongoing basis, with a focus on personalization. Provide detailed and actionable insights as well as strategic recommendations, as well interpretation, guidance, and recommendations to drive business performance.

• Kept on top of the latest social media trends and development by conducting daily research online through blogs, forums and social media groups. • Helped develop creative campaigns for boosting company awareness, following, community and sales. Conducted daily engagement on social media by responding to messages, comments and outreaching to community, following marketing strategies.

• Assisted with social media activities, including developing post graphics and captions, uploading content and monitoring result. • Managed company social media accounts, creating engaging content and responding efficiently to comments, messages and reviews.

• Performed regular market research, analysing market trends, threats and actions needed to stay competitive. • Organised and coordinated marketing events, from sourcing supplies to event setup and participating in the event itself.

• Managed lifecycle aspects of strategic marketing communications and campaigns, achieving against bespoke delivery targets. • Designed presentations summarising research findings.