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Ariska Widya Alifa
Marketing Operations Analyst at KarirLab | Prev Halodoc | AIESEC Alumnae
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Ariska Widya Alifa

Marketing Operations Analyst at KarirLab | Prev Halodoc | AIESEC Alumnae
A driven and dynamic professional with a proven track record in marketing and external relations, demonstrating a passion for continuous learning and professional growth. Currently pursuing my strong interest in the field of marketing. Despite having a major in an unrelated field, I have proactively sought opportunities to develop my skills and knowledge. I have gained hands-on experience in fast-paced environment at KarirLab, Halodoc, and DPR RI. My degree in public health has honed my critical thinking, analytical skills, and problem-solving abilities. My strong commitment has led me to become the Most Outstanding Student and the Head of Student Forum. Seeking to secure a challenging new opportunity where I can leverage my skills to drive impactful outcomes for your team and society. Feel free to contact and email [email protected]
The Daily of 7 Tastes
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Diponegoro University
Kabupaten Bekasi, Jawa Barat, Indonesia
印度尼西亚

精选履历

上传于 2024年7月11日

专业背景

  • 目前状态
    就职中
  • 专业
    数位行销人员
    行销管理
    市场行销企划
  • 产业
    零售
    软件即服务 / 云服务
    美妆品
  • 工作年资
    1 到 2 年 (小於 1 年相关工作经验)
  • 管理经历
  • 技能
    Marketing Strategy
    Marketing Operations
    Marketing Project
    External Engagement
    Email Marketing
    Copywriting
    Marketing Data Analysis
    Marketing Report
  • 语言能力
    English
    专业
    Indonesian
    母语或双语
  • 最高学历

求职偏好

  • 目前状态
    目前没有兴趣寻找新的机会
  • 预期工作模式
    全职
    对远端工作有兴趣
  • 希望获得的职位
    Marketing
  • 期望的工作地点
  • 接案服务

工作经验

Brand Copywriter

2024年7月 - 现在
Jakarta, Indonesia
Ongoing BAU Responsibilities: • Develop SEO-friendly product names and captions to optimize search visibility in 4 e-commerce through keyword research. • Conduct competitor analysis in coffee distributor industry related to visual style reference and pricing suggestions. • Provide clear notes for the design team to enhance product photo quality and visuals. • Create list of keywords for e-commerce ads and evaluate its performance.
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Marketing Operations Analyst

KarirLab
全职
2024年1月 - 2024年6月
6 个月
Jakarta, Indonesia
KarirLab is an early-stage startup dedicated to bridging the gap between students, universities, and employers to enhance early career preparation and opportunities. I work under the Business Operations department alongside the Learning Team and actively perform hands-on tasks for the B2B team. The scope of my role within the pod, as follows: • Achieved over 200 registrations per learning program by maintaining a regular publication strategy across 9+ ATL and BTL channels. • Amplified B2B and B2C engagement with a 40% increase in page visitors and 1.5% rise in CTR by developing content strategies for 10+ campaigns. • Crafted business requirements document and executed go-to-market strategies for 2 learning pilot projects. • Provided copywriting and proofreading for promotional materials across 5 BTL channels.
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Business Operations - Marketing Project

KarirLab
实习生
2023年8月 - 2024年1月
6 个月
Jakarta, Indonesia
I was a part of the Business Operations department, working alongside the Learning Team. The scope of my role within the pod, as follows: • Implemented marketing 360 principal for publication process of 4 learning programs to 7 digital marketing channels. • Boosted 32.8% number of UTM clicks for new developed channels through displayed marketing tracker contains of insights to optimize visibility of publication effort. • Raised 10+ new participants for 2nd release of paid learning program by crafted a complete marketing strategy and sales force. • Conducted customer research to 3 different segments to support CEO Office team annual planning process.
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Marketing Crew at Jakarta x Beauty

2023年12月 - 2023年12月
1 个月
Jakarta, Indonesia
Jakarta x Beauty (JxB) is an annual major beauty expo held by Female Daily Network that allows beauty brands and consumers to connect. The scope of my role within the pod, as follows: • Engaged 1300+ visitors within 4 days to join the marketing activity by execute D2C strategy. • Distributed the rewards effectively to customer who already completed the activity within less than 5 hours. • Optimized the usage of 7 installations to support the marketing activity and achieve its social purpose. • Increased awareness about the social purpose by successfully collect 970kg+ beauty empties through our marketing activity.
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Marketing Strategy Manager

Sadari Sekarang
合同工
2021年11月 - 2023年2月
1 年 4 个月
Kota Semarang, Jawa Tengah, Indonesia
Sadari Sekarang is a community for youth that focuses on enhancing self-awareness about the importance of self-love through educational programs. The scope of my role within the pod, as follows: • Handled end-to-end process 4 marketing projects : rebring up tagline, nobar virtual, brand ambassador, and clearance sale. • Supported event and product promotion through marketing content with put eyes on trend and targeted audience. • Conducted market research before crafting event or product through survey and interview to ensure market needs fulfilment. • Managed marketing tracker by utilizes Notion to optimize visibility of the progress.
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Claim Officer

Halodoc
实习生
2022年2月 - 2022年7月
6 个月
Jakarta, Indonesia
PT Media Dokter Investama runs their business as Halodoc that well-known as an integrated telemedicine app. Halodoc also has TPA (Third Party Administrator) to support health financing by connecting insurance company-consumer/patient-hospital partner. The scope of my role within the pod, as follows: • Reduced 88% pending cashless claim case by restructured the follow-up process. • Resolved 5 reject claim cases through negotiation with insurance company and hospital partner alongside with KAM. • Created 2 new SOP and WI to optimized follow-up and billing reconciliation process productivity by implement lean management. • Provided pivot table for daily and weekly unfinished claim progress report. • Participated in new product establishment through indirect market research on hospital partner insight.
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External Relations Manager

AIESEC in Semarang
志愿者
2021年2月 - 2022年2月
1 年 1 个月
Kota Semarang, Jawa Tengah, Indonesia
External Relations is one of department in external cluster that have responsibility to maintain relations with our institutional stakeholder and being the impact control for AIESEC social project. The scope of my role within the pod, as follows: • Led 2 staff and 3 project teams consist of 11 people. • Conducted 2 hearing with Semarang Government Institutions before executing social project. • Made 2 collaboration projects with Semarang Government Institutions. • Held partner activation event with 12 current partners, 9 warm called partners, and 4 cold called partners. • Supervised and reviewed legal document by utilized Trello.
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Parliament Trainee

2021年8月 - 2021年12月
5 个月
Jakarta, Indonesia
The House of Representatives Republic of Indonesia (DPR RI) is one of the high state institutions in Indonesian state administration system which is a people's representative institution. The scope of my role within the pod, as follows: • Created 12 study papers related to several problems in Indonesia as preliminary studies for legal drafting process. • Provided 5 policy briefs to support members of the house of representatives work. • Compiled minute of meeting with put eyes on the formal and material aspects. • Prepared court and meeting support such as meeting scenario and schedule.

Social Media Marketing

2021年6月 - 2021年8月
3 个月
Yogyakarta, Indonesia
Podium Student Startup is a community startup that has vision connecting student and entrepreneurial through creativity and innovation empowerment in business, digital-tech, and entrepreneurship field. The scope of my role within the pod, as follows: • Created social media content plan and schedule for 3 months by utilized Google Spreadsheet and Facebook Creator Studio. • Arranged content brief through material research included concept, rough outline, style, copywriting, and caption. • Grew content interaction until 12.9% through interactive story, direct message, and comment replied. • Escalated social media visitor up to 51.4% each month by build awaress through targeted content and email marketing.
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Digital Marketing Staff of Internship Product for Youth

AIESEC in Semarang
志愿者
2020年2月 - 2021年2月
1 年 1 个月
Kota Semarang, Jawa Tengah, Indonesia
Global Talent and Global Teacher are internship program for final year or fresh graduate student that provided by AIESEC. The scope of my role within the pod, as follows: • Created and designed promotional tools with Adobe Photoshop and PowerPoint. • Increased marketing growth until 72.5% and got 80+ number open by maximize the use of email blast, LinkedIn, and blog. • Organized 2 virtual events that invited 2 speakers from FMCG and 1 international speaker with 150+ participants.
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Expert Staff (Academic and Student Affairs)

2020年1月 - 2021年1月
1 年 1 个月
Kota Semarang, Jawa Tengah, Indonesia
The scope of my role within the pod, as follows: • Managed supervision to several student bodies in Faculty of Public Health Diponegoro University. • Managed a good relations between the dean and academic staff in Faculty of Public Health Diponegoro University.
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Organizing Committee Brand Strategy and Design of Recruitment Project

AIESEC in Semarang
志愿者
2020年3月 - 2020年11月
9 个月
Kota Semarang, Jawa Tengah, Indonesia
Join AIESEC is an annual recruitment project to gain human resources for next term's operational. The scope of my role within the pod, as follows: • Designed promotional tools for project branding : poster, short video, social media content, creative proposal, and merchandise. • Engaged 1600+ youths in Semarang for being applicants through digital promotion activity. • Assisted 3 recruitment phases for 30+ applicants : LGD, interview, and probation. • Arranged 3 virtual events with 800+ participants by provide designed material for pre-during-post event.

学历

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理学士(BS)
Health Administration and Policy
2019 - 2023
活动和社团
Most Outstanding Student 2022 (faculty level), Head of Health Administration and Policy Student Forum 2022
简介
Skills: Analytical Skills · Policy Analysis · Human Resources (HR) · Leadership · Presentations · Collaborative Problem Solving · SOP Development
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副学士学位
Natural Science
2015 - 2018
活动和社团
Vice President of Red Cross SMAN 1 Tambun Selatan (2016/2017)

资格认证

Tempat Belajar
发照日期 2023年7月
永久有效
Badan Nasional Sertifikasi Profesi (BNSP)
证照编号: 70200 2423 0000786 2022
2024年9月 到期
RevoU
发照日期 2021年6月
永久有效
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Harisenin.com
发照日期 2021年6月
永久有效
EF Standard English Test (EF SET)
发照日期 2021年6月
永久有效
RevoU
发照日期 2021年5月
永久有效

职场能力评价