Led editorial strategy and SEO execution across product pages, solution pages, and long-form educational content, delivering an average of 6–8 SEO assets per month. Owned the full pipeline from keyword research and briefs to editing and optimization. SEO-led content supported revenue performance, contributing to exceeding quarterly revenue targets in Q2–Q4 2023, with impact measured against forecasted targets, actuals, and organic performance in Google Analytics and Search Console.

Built and executed an SEO content engine in the Metaverse and Crypto niche, publishing two high-intent articles per week. Resulted in 35% organic growth over six months, measured through Google Analytics and Search Console, with sustained gains in keyword rankings and non-branded search visibility.

Delivered 12–18 multi-format content assets per month across web pages, email campaigns, blogs, product collateral, and video scripts, supporting cross-service marketing initiatives. Monitored and evaluated performance against KPIs, including engagement, click-through rates, and search visibility, using insights to refine messaging and improve content effectiveness. Applied SEO best practices to priority service pages, contributing to an estimated 15–20% improvement in organic visibility and content reach over the reporting period.

Edited, proofread, and SEO-optimized 8–10 blog articles per month across product, operations, and customer education topics. Conducted keyword research and on-page optimization to improve rankings and organic reach, while coordinating with marketing and design to deliver illustrated, publication-ready content. Partnered with the editorial and product teams to produce in-depth technical documentation covering Wing’s core services, contributing to increased content output, clearer product positioning, and stronger search visibility.

Played a core role in a Cabinet Office–led, department-wide data migration programme, supporting the transition of multiple teams to new digital systems. Led the rollout of Google Workspace across the department, delivering regular training sessions to 100+ staff and improving day-to-day collaboration and document governance. Acted as a cross-functional change agent, setting and implementing digital strategy to replace manual processes with digital workflows. Supported two Machinery of Government changes, including the transfer of the Digital Economy Unit into DCMS and the transition of the Government Equalities Office to the Department for Education, ensuring continuity of systems, access, and digital operations.