With over 10 years of digital design experience in both B2B and B2C fields, spanning large companies, agencies, and design firms, I have focused on building software products from scratch, iterating on designs, and optimizing the overall user experience. This includes designing user interfaces (UI) for both mobile platforms (iOS, Android), desktop applications, and web interfaces, ensuring a cohesive experience across devices. The types of software I have participated in include video/photo editing, media streaming, social templates, video conferencing/remote learning, instant messaging, AI facial recognition software, and electric vehicle charging systems, among others. Moreover, I have taken on the responsibility of directing software UI/UX, which involves developing concepts, conducting user research, analyzing competitors, prototyping, conducting user tests, iterating designs, and building design systems. I drive the work of designers accordingly and collaborate closely with PMs, marketing teams, and web-commerce teams to understand user experiences and feedback. I regularly study and use AIGC tools like MidJourney, Stable diffusion, Runway, Luma, and Haiper, integrating AI technologies into my design work, particularly for main visuals. AI assists in generating images and visual elements, improving efficiency, reducing production time, and maintaining design quality. These tools enable quick iteration and testing of concepts, providing innovative solutions for various design needs. My expertise extends to graphic design, web visuals, advertising design, print design, and corporate identity. I have successfully led design teams of around 10+ members and supervised design work, including software, webpage design, packaging, marketing event materials, etc., ensuring that they meet business objectives and adhere to brand guidelines. I have also led teams in creating software promotion banners, sales event pages, key visuals (for web and print), logos, social media communication materials, content creation, packaging, brochures, and video productions that align with brand images and policies. To achieve our goals, I am passionately committed to applying design thinking and a customer-centric approach to ensure that designs are intuitive and user-friendly. This approach necessitates close collaboration with cross-functional teams and mentoring designers to provide support and guidance on various aspects, ensuring the quality of all materials produced. (▲For more details, please visit my portfolio: https://www.aydindesign.com)