Scaled the BI Center of Excellence into a business-critical analytics organization across 10+ domains; hired and managed 8+ individual contributors and interns; institutionalized ownership of flagship data products for 1,700+ users. Transformed Customer 360 GTM analytics into an action-oriented GTM intelligence suite used by ~1,800 Sales and Support users, reducing research cycles by ~40%. Led margin, discount, and pricing analytics reducing average discounts from ~15% to sub-10%. Directed pricing and monetization analytics for Connect tiered pricing, producing models that generated >$1.4M incremental revenue. Built self-serve analytics architecture with trusted datasets and semantic layers, halving BI reporting technical debt and improving pipeline SLAs. Architected BigQuery and dbt pipelines for Metronome billing migration to ensure 100% revenue data parity. Championed AI-driven analytics automation using Vertex AI and Gemini (Data Dictionary Agent for 500+ tables, Airflow Log Summary Agent). Implemented enterprise data governance and quality workflows (Dataplex, custom checks) increasing monitoring and issue detection.

Engineered the data foundation for a cloud-native digital bank, building 15+ end-to-end BI pipelines across Risk, KYC, and Workspace analytics. Redesigned onboarding flow to increase conversion by 15%. Designed and executed A/B tests for in-app features achieving an 8% uplift in secondary account funding and engagement.

Developed automated e-communication surveillance pipelines for global banking clients using SQL and Tableau for risk monitoring. Identified new risk metrics and optimized business rules, reducing false positives by 12% and improving compliance review efficiency by 8%.

Delivered enterprise-grade Tableau visualizations and SQL Server ETLs for internal operations. Automated weekly executive performance reports, saving 40+ manual hours per month for leadership.

Developed SSIS ETL pipelines and 100+ SSRS reports; managed database schemas (stored procedures, indexing) for retail and insurance clients.