Leading the expansion of Fuse, a community uplifting creatives of colour, from Manchester to London, launching its first London event with a sell-out in 2 days and 50+ waitlisted attendees. Coordinating event logistics with partners and the Founder, researching 15+ venues, and leading all aspects of design and promotion. Presented on stage and built partnerships with brands like Adobe and Canva, increasing event visibility, and growing the Fuse network.

Designed 700+ assets across email, social media, web, and print to support all marketing teams in a fast-paced retail environment, while maintaining consistency in design style. Designed 100+ paid and organic social assets, achieving a strong 20% ROI and growing Instagram by 8,000 followers in 12 days. Collaborated with the CRM team to design 500+ email assets, leading to a 17% revenue increase during Black Friday 2025 vs 2024. Developed 100+ e-commerce visuals for website and app, ensuring UX best practices and adapting content across 5 global markets. Led direct mail creative from concept to print-ready artwork, collaborating across teams, including the Head of Marketing and Head of Brand, reaching 50,000+ subscribers. Coordinated design projects, streamlining design processes and organising filing systems, reducing turnaround time by 2 days.

Created bilingual Chinese-English digital assets for a Taiwanese e-commerce brand, maintaining brand consistency across touchpoints.

Owned the visual content strategy for 100+ assets (Instagram, TikTok, landing page, and investor pitch decks), managing multiple projects simultaneously in a high-growth startup. Collaborated with 5+ external partners to produce social media content and aligned with brand guidelines, resulting in a 57% increase in social impressions. Took the initiative to learn new Marketing tools like Mailchimp and pitched a 26-page brand strategy, securing Jarvo’s first client and early revenue streams.

Collaborated with Marketing teams to design large-format print and digital assets for a city-wide ‘Year of Culture’ campaign supported by Leeds City Council, meeting deadlines for 10+ major events. Prepared print-ready files with attention to detail, ensuring an error-free print production of 20,000+ flyers and posters by coordinating directly with external printers and agencies. Created A/B-tested social content for the finale event, contributing to 3,000+ event attendees. Contributed creative concepts, shaping the visual identity of key cultural events, engaging 2,000+ participants and 25+ schools.

Designed exhibition collateral for an ESEA-focused research project in Liverpool, ensuring content accessibility and visual clarity.

Sole designer for 6 fashion accessory brands, delivering 150+ digital and print assets across email, social media, web, and packaging. Researched trends to guide creative direction, driving a 163.2% increase in profile visits and 45% engagement growth. Built the company’s first in-house studio, managing shoots, props, and lighting for content production. Collaborated with developers to enhance UI/UX design, improving layout clarity, visual hierarchy, and usability.