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Catherine Durkin
Executive Coach | Founder careercoaching.ie | Sales & Product Marketing Leader | ex-Facebook
As the founder of careercoaching.ie, my mission is to empower professionals through executive coaching, leveraging certified expertise in HR Management and Systemic Coaching. My approach is rooted in a robust understanding of sales excellence and operations, honed over recent years leading sales and product marketing teams in the dynamic EMEA region for the tech giant, Facebook (Meta).
Clients benefit from my unique blend of skills in customer relationship management and strategic stakeholder engagement. Having collaborated with global brands, my focus is on sculpting impactful strategies and fostering a culture of collaboration. These experiences underscore my commitment to driving growth and cultivating high-performing teams.
careercoaching.ie
UCD Michael Smurfit Graduate Business School
South Dublin, Leinster, Republic of Ireland
Republic of Ireland
Professional Background
- Current StatusEmployed
- ProfessionCEO (Chief Executive Officer)・Sales Representative・Strategic Planner
- FieldsAdTech / MarTech・Digital・Marketing / Communications
- Work ExperienceMore than 15 years (More than 15 years relevant)
- ManagementI've had experience in managing 10-15 people
- Skills
- LanguagesEnglish・Fluent
- Highest Level of EducationMaster
Job Search Preferences
- Current StatusOpen to opportunities
- Desired Job TypePart-time・Interested in working remotely
- Desired PositionsBusiness Development, Product Manager, Project Management, Business Operations, Process Design
- Desired Work LocationsSouth Dublin, Leinster, Republic of Ireland
- FreelancePart-time freelancer
Work Experience
Founder, Business and Executive Coach
South Dublin, Leinster, Republic of Ireland
• Founded and operate CareerCoaching.ie, providing tailored career and executive coaching services to professionals at all stages of their development.
• Currently delivering 1:1 executive coaching as part of a leadership development programme with CI Solutions, supporting clients through transformational leadership growth.
• Certified Business and Executive Coach through UCD Smurfit Graduate Business School.
• Trained in the Foundations of Systemic Coaching via CoachingConstellations.com, integrating systems thinking into coaching practice.
Head of Product Marketing, SME EMEA
South Dublin, Leinster, Republic of Ireland
• Led this team in launching new Facebook, Instagram, and WhatsApp products across EMEA.
• Defined systems for product prioritization, launch processes, and measurement, helping focus the company around fewer, more focused messages and launch moments.
• Helped drive team to all-time high regional revenue growth, and smoothly planning and executing complicated rollouts like election protection work and regulatory changes.
Head of Industry, UK Travel & Fintech
South Dublin, Leinster, Republic of Ireland
• Led a consultative team of six to drive +40% YoY growth in a $25M quarterly investment portfolio, working with global clients like Airbnb, Marriott Intl, and Skyscanner.
• Managed sector strategy and monetization, shaping product roadmap to achieve quarterly revenue goals.
• Collaborated with key cross-functional stakeholders across to create and incubate programs to accelerate revenue growth.
Manager, Client Solutions
• Led a team of twelve strategic individuals to manage global brands in Travel, Tech, Telco, and Financial Services, driving growth and fostering valuable relationships.
• Collaborated with internal cross-functional teams to achieve ambitious growth for clients' businesses.
• Partnered with group directors across ten business units in Northern Europe to set business priorities and ensure client growth.
Client Solutions Manager, Luxury & Apparel
Greater London, England, Great Britain
• Managed successful consultation, planning, and implementation of large scale advertising campaigns for global clients.
• Developed strategic recommendations for live campaigns, optimizing for client KPIs and revenue targets.
• Cultivated strong relationships with senior client and media agency partners, working cross functionally to ensure successful product adoption and education.
Associate, Media Solutions, Retail
South Dublin, Leinster, Republic of Ireland
Managed and optimized advertising campaigns for key Retail clients, driving revenue goals and enhancing customer support processes.
• Built strong relationships with key clients, partners, and agencies to drive revenue goals.
• Advised successful strategies, optimizations, and reporting for live campaigns.
• Identified trends to enhance customer support processes and improve team efficiency.
Ad Operations Specialist
Marketing Coordinator
~ Organise and execute marketing campaigns for a wide variety of music/theatre events and exhibitions on a daily/weekly/monthly basis.
~ Coordinate media/advertising for said events and ensure all advertising runs according to each schedule.
~ Book all approved campaigns directly with various television/radio/print/online media and through media agency.
~ Communicate with management, event bookers within the company, national/international agents and record labels on a daily/weekly basis to ensure they are content with marketing campaigns.
Education
Business & Executive Coaching
Advertising
Media & Communications, Philosophy
Activities and societies
DJ at student radio station and took part in annual musicals 2002 - 2004.
Licenses & Certifications
Systemic Coaching and Constellations Fundamentals II
International Coaching Federation
Systemic Coaching and Constellations Fundamentals 1
International Coaching Federation
UCD Professional Academy