· Leveraged insights across Luxury (Richemont: Montblanc, Panerai, Jaeger-LeCoultre, IWC, Cartier), F&B (Sprite, Coca-Cola eCom), Finance (Allianz Global Investors), Technology (Dell Technologies, Xiaomi), and Pet (Royal Canin) industries to drive 360° marketing campaigns, enhancing brand visibility and market share. · Developed and executed full-funnel & O2O marketing strategies across digital, SEO/SEM, email, social media, influencer, content, TVC, print, Out-of-home, and PR event to achieve clients' goals. Efficiently managed 25+ projects annually. · Orchestrated marketing campaigns for product launches and store reopening events to enhance brand value, boosting brand visibility by 65%, engagement by 30%, and recruiting LINE OA friends by 40%. · Collaborated closely with internal and external Digital, Traditional, Social, Programmatic, and Creative teams to execute holistic Brand and eCom campaigns, achieving a 10x increase in Coca-Cola eCom campaign ROAS and maintaining 70% TA reach for Sprite. · Strengthened brand awareness and engagement across social media platforms. Successfully recruited high-quality followers to expand Montblanc's CRM database through data-driven targeting strategies, resulting in a 25% increase on Facebook and a 60% rise on LINE. · Analyzed overall marketing campaigns, conducted competitor analyses, and delved into consumer behaviour to identify market opportunities and challenges. Developed comprehensive optimization plans for future initiatives. · Cultivated client relationships and negotiated media pricing with vendors to secure new and innovative placements, channels, and additional media PR exposure, leading to a 20% reduction in campaign costs. · Managed and mentored 3-4 junior colleagues in marketing strategy, performance tracking, client management, and advanced media knowledge.

1. Planned, created, and oversaw advertising and promotion activities including print, online, social media, and email marketing to generate brand visibility and acquire more orders, resulting in a 50% increase in website traffic and a 20% increase in online conversions. 2. Designed marketing collateral, including in-store ads graphic design, social media posts, web design and update to accommodate seasonal and holiday sales. 3. Brainstormed and created strategic marketing campaigns for new product launches and brand awareness growth that raised email open rate to 30% and increased YouTube subscribers by 60%. 4. Managed email marketing, social media, and YouTube channel to communicate with regular and potential customers. 5. Conducted and optimised online ordering system and delivery platforms to increase by average 25% sales during the COVID-19 pandemic.

1. Conducted literature research, primarily in the areas of consumer financial literacy, financial literacy education, consumer financial product marketing, and environmental sustainability. 2. Utilized online research repository to collect data and find relevant up-to-date articles on the topic(s). Wrote concise summaries of the literature searches. 3. Researched and analyzed curriculum from other institutes to provide insights into new courses and academic programs.

1. Developed and implemented brand management on multiple online platforms, including social media and web design. 2. Collaborated with marketing team and improve communication across departments to develop messaging and outreach for new offerings and job fair events. 3. Monitored campaign outcomes and tracked overall marketing metrics via Google Analytics and database, which will influence future campaigns. 4. Generated new ideas including writing ads, designing flyers, and editing newsletters to better create awareness and make target audiences take action. Increased workshops or events enrollment by average of 10% per month.

1. Researched and developed key actionable insights to identify the environment of liberal arts in the U.S. and people’s attitudes towards it. 2. Developed the Big Idea and Philosophy that made the campaign revolutionary for the client’s business. 3. Created touchpoints for campaign that the client and audiences reviewed as “fun and engaging”. 4. Analyzed and reported metrics during each phase of campaign to measure effectiveness.

1. Promoted credit cards, digital payments, insurance, and sold other financial products. 2. Utilized marketing strategies to analyze and attract potential and established customers to buy financial products. Successfully achieved the annual goal in six months. 3. Differentiated branch by introducing multifunctional automatic teller machines and digital devices. 4. Conducted foreign exchanges, international wire transfers, savings deposits, withdrawals, check-cashing, and payment collecting.

1. Served more than 200 customers a day in park restaurants and food stands and ensured positive guest experience. 2. Cash register, managed restaurants and shops, prepared food and beverage. 3. Promoted sports bottles in cooperation with Coca-Cola company to increase sales.

1. Assisted executive of marketing in enrollment planning, market research and analysis, advertisement design, program promotion on social media, and telemarketing. 2. Increased student enrollment by average of 40% per month. 3. Assisted teachers in editing handouts, scheduling work tables of foreign teachers, and calculating their wages.