Nov 2022 - Present
1. NPS Analysis and Product Enhancement
Monthly NPS survey analysis to optimize product performance, pinpointing critical areas for improvement or new feature integration.
2. App Overhaul Leadership
Spearheaded a ground-up revamp of the App, redefining the product architecture through rigorous user research. Ensured each module underwent extensive user testing for enhanced usability.
3. Strategic App Feature Development
Drove the development of new features aligned with user needs and business goals, actively contributing to the implementation process.
4. Successful New Product Launch
Led the development of new products tailored to the maternity and infant ecosystem, resulting in successful market launch.