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Resources
YUEN LEE
Visual Merchandising Manager | Window, Pop-up & In-store Experience Design
Led visual merchandising teams for over 20 years, transforming luxury and fashion retail environments across Hong Kong, GreaterChina, and Asia Pacific to elevate brand presence and customer engagement. Led the development and implementation of seasonalstories, window displays, mannequins, in-store highlights, pop-ups, product launches, and store openings/refits, combining strategicplanning with hands-on execution to enhance visual merchandising and drive customer engagement. Collaborated closely with HQcreative studios and commercial teams to adapt brand guidelines into locally tailored, commercially successful executions. Developed anddelivered comprehensive training programs, built effective guidelines, and facilitated cross-functional collaboration with merchandising,retail operations, marketing, and external contractors to achieve [number] key objectives.
Storymaker
IVE SHATIN - Hong Kong Institute of Vocational Education
Greater London, England, Great Britain
Great Britain
Professional Background
- Current StatusUnemployed
- Profession3D Designer・Exhibition Designer・Project Manager
- FieldsMedia・Fashion・Luxury
- Work ExperienceMore than 15 years (More than 15 years relevant)
- ManagementI've had experience in managing 1-5 people
- Skills
- LanguagesChinese・Native or BilingualEnglish・ProfessionalChinese・Fluent
- Highest Level of EducationHigh school
Job Search Preferences
- Current StatusReady to interview
- Desired Job TypeFull-time・Remote Only
- Desired PositionsVisual Merchandising
- Desired Work LocationsWatford District, Hertfordshire, England, United Kingdom
- FreelanceFull-time freelancer
Work Experience
Visual Merchandising & 3D Rendering Consultant
Partnered with client stakeholders to align creative intent, feasibility and store constraints; coordinated suppliers, production and on-site set-up managing timelines and installation logistics; designed souvenir concepts, in-store highlights and seasonal focal points; delivered 3D window renderings and visual proposals for premium fashion houses and retail teams (including Rag & Bone, Hermès and Kering group brands).
Visual Merchandising Manager, Asia Pacific & Greater China
Led regional VM for franchise partners ensuring consistent brand storytelling, styling and in-store execution aligned with Milan HQ guidelines; planned seasonal roll-outs and commercial moments translating buying/assortment into visual priorities; partnered with commercial team and HQ studio to tailor visual packs, mannequin styling and window direction; delivered VM training and store support (remote + on-site); coordinated window and in-store installations with partners and vendors managing briefs, artwork/prop requirements, schedules and sign-off.
Regional Visual Merchandising Manager, Asia Pacific
Maintained brand VM standards across Asia Pacific stores applying UK head office guidelines to local store conditions and product mix; refreshed windows, mannequin styling and in-store prop presentation for seasonal narratives; supported store openings and interior works coordinating contractors, site readiness and visual set-up; built practical tools and checklists to align store teams on daily maintenance and visual standards.
Visual Merchandising Manager / Visual Product Presentation Manager / Visual Studio Manager
Managed Hong Kong store VM execution leading a team to deliver seasonal stories and high standards across departments; aligned visual priorities with merchandising, marketing and store operations; created VM guidelines and training content for Hong Kong and China teams and coached store VM on standards, styling and presentation detail; led windows and atrium highlights through studio function translating creative concepts into buildable plans, managed budgets and vendors, and oversaw installation; supported new store openings by planning visual zoning, fixtures, props and set-up schedules.
Visual Merchandising Manager, Hong Kong
Led VM execution for Marc Jacobs brand stores maintaining high visual standards across windows and in-store focus areas; designed and briefed contractors on window and in-store set-ups ensuring build quality, safety and brand consistency.
Assistant Visual Merchandising Manager, Asia Pacific
Supported regional VM across Asia Pacific stores maintaining windows, mannequin styling and in-store presentation in line with Paris HQ direction; worked with project teams on store openings and renovations planning visuals, coordinating logistics and executing installations; provided store guidance and follow-up to maintain standards after roll-outs and seasonal changes.
Senior Visual Merchandiser
Executed day-to-day VM maintenance and seasonal refresh for windows, mannequins and in-store highlights; ensured product presentation aligned with trading priorities and premium department store standards.
Visual Merchandiser
Set up windows and in-store visual direction based on campaign calendar and trend guidance; assisted with store openings and promotional floor moves ensuring fast, accurate execution.
Visual Merchandiser
Designed and executed product launch staging and counter/boutique openings for luxury brands (e.g., Lancôme, Biotherm, shu uemura, Helena Rubinstein, Giorgio Armani, Ralph Lauren, Kiehl’s); managed display roll-out across POS counters including testers, graphics, fixtures and campaign materials ensuring premium presentation and brand compliance.
Visual Merchandiser
Created store visuals including posters, props and window displays; merchandised product to support key stories and trends; provided VM training and practical maintenance support to store teams.
Display Artist
Designed and installed in-store POP and window displays for Hong Kong, Macau and China stores; worked closely with store teams to adapt concepts to different store formats while keeping consistency.
Education
Non-Degree Program (e.g. Coursera certificate)
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Advertising and PackagingHigh School Diploma
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N/A