∙ Led a cross-functional product team of product managers, designers, and engineers to achieve a 21.92% increase in engagement (DAU/MAU) and doubled activity within six months.
∙ Collaborated with marketing teams to implement a successful Product-Led Growth (PLG) strategy, achieving a 10% conversion rate for free users and a 15.6% revenue contribution within its third month of launch.
∙ Managed and mentored 5 product team members, leading to a 40% enhancement in their project execution capabilities and strategic acumen.
∙ Pioneered a performance-based influencer partnership model that attracted hundreds of influencers, doubling DTC brand exposure and orders.