Direct report: CEO Office Achievements: • Improving employee productivity by developing internal applications to automate administrative tasks such as billing and email. • Increasing the number of B2B client leads from 2 → 25 per month through the Nafas app and website by ensuring the appropriate user journey and meeting user needs. • Ensuring the development of the Nafas app remains in line with the roadmap set from 2023 → 2024. Responsibilities: • Increasing user engagement in checking air quality by conducting various engagement campaigns to ensure users make air quality checking a habit. • Identifying user journey issues to enhance B2B product needs on the nafas application. • In charge of the Nafas application to encourage users to develop the habit of checking air quality, and internal applications to enhance employees' productivity and effectiveness.

Responsiblities: • Crafting market-aligned curricula to meet industry demands. • Producing tailored video content in alignment with curriculum objectives.

Direct report: Growth Manager Achievements: • Increase +50% growth in sign-up rate within 24 hours after installing the app by understanding the current user journey pitfall that leads the user to sign up. • Increase +50% growth in app launches per user by knowing when user need the real-time air quality information • Increase +400% growth in article readership by providing a better experience for the readability content in nafas app. Responsibilities: • Conducting end-to-end process of research-design-prototype-evalution process • Collaborate closely with different teams in each project to provide impactful insights for their decision-making process. • Collect and analyze user behavior through in-depth qualitative research, mixed methods, benchmark studies, usability studies, surveys and other appropriate methodologies. • Advocate research findings to diverse audiences through written reports and oral presentations and persuade relevant teams to implement the recommended changes. • Transform insights to actions by suggesting concepts and/or facilitating the team through a co-creative process to decide next steps.

• Instructed and guided Kampus Merdeka students in UI/UX and related areas, fostering design skills and usercentered thinking. • Aligned individual goals with program outcomes, setting milestones and delivering personalized feedback for skill enhancement. • Implemented scorecard system, tracking progress, and assessing capabilities; organized workshops to supplement dynamic curriculum.

Indonesia Design Research is a Community Network of Product Research & Community. Here we are connected, sharing, learning and collaborating with the same curiosity. Responsibilities: • Define clear research objectives that align with the design research program. • Guide participants in selecting appropriate research methodologies and techniques. • Provide ongoing feedback and support for iteration and improvement. • Assist in synthesizing research findings into actionable insights and recommendations.

Responsibilities: • Conducting user research to gain insights into user needs, behaviors, and motivations, and applying those findings to inform design decisions. • Creating wireframes and interactive prototypes to visualize and iterate on design concepts, ensuring intuitive user interactions and efficient information architecture. • Developing visually appealing and cohesive designs, including the selection of color palettes, typography, icons, and imagery, to create engaging and user-friendly interfaces. • Conducting usability tests to evaluate design effectiveness and gather feedback, and using that feedback to iterate and refine designs for enhanced user experience.

• Top Rated Freelancer for 3+ straight years with more than 50 projects with 5 stars rating internationally.

Achievement: • Check and evaluate answer for more than 2000 answers each month by communicating to Teaching Assistant regarding the answer they had to provide. Responsibilities: • Verify answers from more than 50 Teaching Assistants against standard of first quality content in its website. • Monitor Teaching Assistants’ activeness under the project of daily optimization by using google spreadsheet. • Documenting and report Teaching Assistants’ activeness to Team Leader.

Responsibility & Achievement • Success ensure management consist of 4 employees regarding understanding of business needs, auditing, and tracking process towards goals for a better guest experience and satisfaction by implementing servant leader method which lead as the first guest house in Balikpapan to receive CHSE Certification by the Ministry of Tourism and Creative Economy • Responsible for analysis, deal cycle including financial modelling, due diligence, negotiations, and deal transactions of the company investment which lead to increase gross profit for over 100% in 5 month and asset value in 300% by cooperating with local businesses. • Improve technology implementation to increase guest visitors more than 300% by having deal with hotel booking services company.

Achievements: • Provide first quality content by using SEO approach for students 4 hours a week for more than 100 answers each week. • Success evaluated performance and students score over 100 million times in three years. • Assist the company in strengthening the visibility of its content in the Google index.

Responsibilities: • Create content about finance and investment to increase the traffic on the website • Interact with other users to increase their time on the website. • Create event so more users will join the website.

Responsibilities: • Increase engagement using the Supertext application. • Make an interesting short text message to use the Supertext application. • Plan and create events using social media and push notifications related to Supertext application development. • Conduct quality assurance for Supertext applications.

Skills: On-Page Optimization · Search Engine Optimization (SEO) · SEO Audits

Responsibilities: 1. Write governance document 2. Number recording 3. Making administrative files in the economic field