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Dave Scott Everyday Heroes
Founder and CEO, Gaming Company
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Dave Scott Everyday Heroes

Founder and CEO, Gaming Company
Dave Scott brings over twenty years of marketing expertise as the Global Head of Marketing Strategy and Operations at Amazon Web Services. His distinguished career includes senior executive positions at leading software companies such as Amazon, Twitter, Honeywell, Peoplesoft, and AT&T. Scott is widely recognized for his proficiency in digital marketing, integrated marketing, and growth marketing, with additional expertise in branding, public relations, social media, advertising, and digital media. Dave has balanced roles in large corporations and dynamic startups throughout his professional journey. He has served as a C-level executive at multiple Fortune 500 companies and has been the Chief Marketing Officer for several VC-backed startups that were successfully acquired. His entrepreneurial ventures include founding and selling three venture-backed companies, showcasing his ability to drive growth and innovation. Scott's dedication to marketing is further reflected in his authorship of two bestselling books: "The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI" and "The Essentials of Small Business Marketing," published by HarperCollins. He also imparts his knowledge as a lecturer in growth marketing at UC Berkeley's Haas Business School and is a sought-after speaker at marketing conferences worldwide. His contributions to the marketing industry have earned him several prestigious awards, including "CMO of the Year" and "Marketer of the Year." Dave holds dual bachelor's degrees in computer science and political philosophy from The College of William and Mary and an MBA from the Wharton School at the University of Pennsylvania, where he was a Robert Toigo scholar and graduated with distinction. In addition to his professional accomplishments, Dave Scott serves as an independent board member at CM Group and is actively involved with the alumni board of his alma mater. His previous board memberships include Goodwill, the Boys and Girls Club of Seattle, and the Data Marketing Association. In 2007, he was honored with a place on the Puget Sound Business Journal's "40 Under 40" list. Besides his professional achievements, Scott is a competitive board game enthusiast, holding the 7th rank globally in the game Risk by Milton Bradley.
Amazon Web Services (AWS)
The Wharton School
San Mateo, California, United States
United States

Professional Background

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  • Profession
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  • Work Experience
  • Management
  • Highest Level of Education

Job Search Preferences

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  • Desired Positions
  • Desired Work Locations
  • Freelance

Work Experience

Global Director, Marketing Strategy & Operations | Strategic Planning | Analytics | Marketing

Jul 2022 - Aug 2023
1 yr 2 mos
Leading Marketing Strategy and Operations for WW Marketing organization. Responsible for global team that provides strategic planning, global analytics, PMO office, process improvement, employee health, and operations. I also drive global campaign execution. Some notable achievements: - Launched and managed the largest strategic initiative in the history of AWS - Sponsored AWS Startup Accelerator for underrepresented founders - Launched vendor diversity program across thousands of AWS Vendors - Launched a flexible work program of marketing blackbelts to fill gaps for Family Leave and regretted attrition.

Adjunct Professor of Digital Marketing | Marketing Analytics

Feb 2021 - Aug 2023
2 yrs 7 mos
Kansas, United States
Lead professor for digital marketing series at San Diego State, Kansas State, and the University of Miami.

Independent Board Director | Insight Partners | SPAC Experience | Board Governance | Board Diversity

Oct 2020 - Aug 2023
2 yrs 11 mos
Nashville, Davidson County, Tennessee, United States
Marigold is a family of global marketing technology brands, including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent Marketing Cloud. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, Belgium, United Kingdom, New Zealand, France and Uruguay.

Chief Of Staff to the CMO | Technical Advisor

Sep 2021 - Jul 2022
11 mos
Working as the Chief of Staff to the Chief Marketing Officer of Amazon Web Services.

VP of Business Marketing | Digital Marketing | Growth | Branding | Social Media

Feb 2019 - Sep 2021
2 yrs 8 mos
Responsible for running business marketing on a global basis. My international team controls the acquisition and management of new and existing advertisers from small businesses to enterprises. BIG WIN: I was able to build a lead scoring algorithm using artificial intelligence that allowed us to increase completion rates, lower churn, and predict lifetime spend.

Founder and CEO | Marketing Automation | Lead Generation | Data Warehouse | Entrepreneur

Jun 2008 - Sep 2013
5 yrs 4 mos
Seattle, King County, Washington, United States
ACQUIRED BY WUNDERMAN, Marketfish was a 100% self-service lead generation, growth marketing, and performance platform. The service made building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enabled users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only paid for results. At Marketfish, I was the CEO of 100 employees overseeing offices in Seattle WA, New York NY, and Portland, OR. BIG WIN: We were able to build a data marketplace covering 90% of US Households and 98% of all US businesses. We acquired 750 large clients such as Disneyland, Norwegian Cruise Lines, Dish Network, ADT Home Security, Farmer’s Insurance, Verizon, and many others.

Vice President, Marketing & Strategy | Oracle | ERP | Services Marketing | Global Marketing

Jan 2004 - Feb 2005
1 yr 2 mos
ACQUIRED BY ORACLE, was a company that provided human resource management systems (HRMS), Financial Management Solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) software, as well as software for manufacturing, and student administration to large corporations, governments, and organizations. At Peoplesoft, I was responsible for the growth strategy of the global professional services business that includes PeopleSoft Consulting, PeopleSoft Education, and PeopleSoft Hosting. In this role, I oversaw initiatives to expand PeopleSoft's global presence, developed new service offerings, drove global marketing activities, and built consulting alliance and business partner strategies. BIG WIN: We developed a quickstart pricing bundles that allowed implementations to customers to get up and running within 18 months versus several years.

Education

Marketing/Marketing Management, General
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Activities and societies
Graduate Student Body President, Robert A. Toigo Fellow, Sol C. Snider Fellow
Description
GAPSA Student Body President
Computer Science
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Activities and societies
Student Body President (1992), Speech & Debate Captain (1989-1992),
Description
Student Association President