Dealia Chen

Business Operations & Strategy Specialist with 5+ years of experience in SaaS, B2B e-commerce, and data-driven growth operations. Proven track record in leading cross-functional transformation projects, funnel performance optimization, and CRM system rollouts across APAC. Passionate about using analytics and process design to solve operational challenges and drive scalable business outcomes. As a Sales Planning Specialist at Alibaba.com, I designed business dashboards, developed regional sales plans, executed sales incentive program, and coordinated platform upgrades, driving 35% sales increase and enhancing customer satisfaction. I also managed a 30 million TWD budget and communicated with regional and global stakeholders, demonstrating my cost management and cross-cultural collaboration skills.

Trend Micro

Parsons School of Design - The New School

Taipei, Taiwan

Taiwan

Featured Resume

resumefor202504_CHINYI-MKTOPv4.pdf

Uploaded on May 15th 2025

Professional Background

Current Status
Unemployed
Profession
Strategic Planner
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Performance Marketing Manager
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Project Manager
Fields
Artificial Intelligence / Machine Learning
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AdTech / MarTech
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Marketing / Communications
Work Experience
6-10 years (2-4 years relevant)
Management
None
Skills
Project Management
Business Analysis Planning & Monitoring
Stakeholder Management
Operations Management
Languages
English
・
Professional
Highest Level of Education
Bachelor

Job Search Preferences

Current Status
Ready to interview
Desired Job Type
Full-time
・
Interested in working remotely
Desired Positions
Product Manager, Project Manager, Sales Operations
Desired Work Locations
Freelance

Work Experience

Business Process Analyst

Trend Micro

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Full-time

Sep 2023 - Mar 2025

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1 yr 7 mos

Taipei City, Taiwan

• Spearheaded digital transformation initiatives for 50 individuals, Sales Operations, HR, and Finance, managing a project lifecycle from concept through to deployment. This included integrating data analytics to enhance decision-making processes and operational efficiencies • Composed and maintained PRDs that ensured clear communication of product functionalities and requirements, facilitating effective development processes and aligning cross-functional teams with project goals • Collaborated with the data team to design and implement a Power BI solution for creating detailed Asia-Pacific regional performance reports, boosting data-driven strategies

Sales Planning Analyst

Alibaba.com

May 2021 - Feb 2023

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1 yr 10 mos

• Designed business dashboards by utilizing SQL and data visualization tools (Google Data Studios Microsoft Power BI), enabling project managers to track their daily performance efficiently • Developed regional sales plans for Hong Kong and Taiwan, identified key factors and established metrics to monitor sales performance across different product lines • Executed sales incentive program and ROI review with finance team to drive 35% sales increase • Conducted and coordinated platform upgrades in collaboration with regional product managers and engineers, addressing client and sales needs, and performing troubleshooting to ensure successful implementation of updates • Managed 30 million TWD budget on membership enroll plan to increase 10% of member growth

Trading Administration

Watsons Taiwan

Jul 2020 - Dec 2020

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6 mos

Taipei City, Taiwan

• Prepared relevant business management reports and monitored Ad-hoc business / financial analysis and simulation by business segments and activities • Regularly reported to HK headquarters and contacted with other oversea business units • Wrote business requirements to IT departments to develop features to facilitate daily business decisions

Asst./ Merchandiser

New Balance

Jul 2018 - Feb 2019

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8 mos

• Strategically planned, presented and suggested merchandises to meet clients’ needs • Reviewed and tuned up price structure of product mixes to stay competitive in markets • Conducted apparel/accessory market analysis by category to better capture revenue for different sales channels

Merchandiser

Bijoux Image Inc.

Sep 2016 - Feb 2018

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1 yr 6 mos

• Planned strategic marketing by targeting various market segments and attended trade shows to introduce product lines to both new and existing buyers • Conducted sales and cost analysis for major accounts, including TJ Maxx and Neiman Marcus. • Oversaw 4 main accounts(over 400k sales annually) and 25 smaller accounts, achieving a sales figure of 2 million • Managed inventory and implemented markdown strategies to maintain low stock levels while ensuring high sales

Business Assistant

Forever NYC Fashion Accessory Import LLC

Jun 2015 - Sep 2016

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1 yr 4 mos

• Managed sales figure and 30 account performance such as Family Dollar, Bealls outlet and drove the business growth from 100k to 1 million in one year • Prepared pitch books and market reports for B2B investor meetings such as Alibaba group • Planned strategic marketing by targeting different markets and personalizing lookbooks and suggested merchandises to bolster sales efforts • Coordinated meetings with different trading partners including oversea factories and logistics to oversee business process to assure vendor compliance guides