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Ardya Ratna Dewayani
Marketing and Digital Content
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Ardya Ratna Dewayani

Marketing and Digital Content
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SKINTIFIC
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Universitas Pembangunan Nasional Veteran Jakarta
Kota Depok, Kotamadya Depok, Jawa Barat, Indonesia
Indonesia

Latar Belakang Profesional

  • Status sekarang
    Sudah bekerja
  • Profesi
    Brand Marketer
    Komunitas / Media Sosial
    Perencanaan Strategis
  • Bidang
    Marketing / Komunikasi
  • Pengalaman Kerja
    relevan Kurang dari satu tahun
  • Management
  • Skil
    Marketing Strategy
    Marketing Communications
    Marketing Campaigns
    Project Management
    Project Planning
    Social Media Marketing
    Content Creation
    Content Strategy
    Digital Marketing
  • Bahasa
    English
    Menengah
    Indonesian
    Bahasa ibu atau Bilingual
  • Pendidikan tertinggi

Preferensi pencarian kerja

  • Status sekarang
    Terbuka untuk peluang
  • Jenis pekerjaan yang diinginkan
    Full-time
    Tertarik bekerja jarak jauh
  • Jabatan pekerjaan yang diinginkan
    Marketing
  • Lokasi pekerjaan yang diinginkan
  • Bekerja lepas

Pengalaman Kerja

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Marketing Specialist

SKINTIFIC
Magang
03/2024 - 06/2024
4 mos
Jakarta, Indonesia
1. Briefed, produced, reviewed, revised, and approved 544+ Tiktok video from KOLs to ensure the best impression outcome 2. Achieved 22M Total Impression from 20M Impression KPI and 163% Post Rate KPI 3. Created and developed suitable content strategy brief based on trendspotting and in-depth analyzation to increase promotion for all 350+ KOL 4. Conduct daily and weekly reports for in-depth analysis of the KPIs and quality content, utilizing calculations from the Impressions, CPM, and ROI.
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Content Specialist

09/2023 - 12/2023
4 mos
Jakarta, Indonesia
1. Directing and producing a total of 700+ in-house content for Instagram, TikTok, and Youtube 2. Creating decks as an idea proposal for tap in brands 3. Going on media visits to directly cover several major events 4. Conducting content research and monitoring the overall performance for Instagram
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Social Media Specialist

Kinobi
Magang
04/2023 - 07/2023
4 mos
Jakarta, Indonesia
1. Produce B2C content daily on Instagram with various types of output and adjust the target audience accordingly 2. Ensure branding and marketing strategies are aligned with guidelines and quarterly goals as a multinational company 3. Collaborate with the partnership team and customer success team for B2B and client content 4. Work closely with the design team to produce visually appealing content that aligns with the delivery of the content and our branding
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Quality Control SVOD

Vidio.com
Magang
08/2022 - 12/2022
5 mos
Jakarta, Indonesia
1. Analyzing errors and issues found on content material (VOD, Audio, SRT) Reporting content material that fails to meet the standard applies 2. Resolving quality-related issues and adhering to publish schedule 3. Quality controlling on a total of 750+ VOD content and 375+ SRT during the internship period

Edukasi

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Sarjana (S1)
Communication Science
2020 - 2024
3.75/4 GPA
Aktivitas dan komunitas
Project Lead at Rhetorica 2022 1. Successfully organized and executed the overall continuity of the event 2. Coordinate event concepts, timeline, plans, and budgets to meet the most efficient work 3. Won the nomination for the best work program within the faculty 4. Developed a comprehensive project management system for all 90 committees 5. Networking with alumni to get a more significant media impact Radio Announcer and Creative Director at Fourtyfive Radio 1. Successfully conceptualized branding for all contents and broadcast programs, which increased brand awareness and recognition. 2. Fully responsible for all social media platforms, resulting in increased engagement and follower-ship. 3. Planned, managed, and designed social media content, which received positive feedback and helped to drive business growth 4. In charge from end-to-end of the new Fourtyfive Radio's web development, which included designing the website and ensuring its functionality 5. Researching and analyzing information related to the topic presented and various talking points listed in the script 6. Developed a comprehensive research system that improved the accuracy and relevance of information presented on air. Art Director at HIMAIKOM UPNVJ 1. Successfully built a break-through visual branding for all social media publication. 2. Effectively organized and monitored all tasks given to the team by other departments, ensuring timely and efficient completion of projects. 3. Efficiently supervised all projects operated by the team, resulting in successful event delivery. 4. Established a balanced work-flow, attention to detail, and creative thinking through all projects with the team. Creative Program at Amnesty UPNVJ 1. Successfully implemented a new program format that increased engagement and participation by 20%. 2. Initiated a comprehensive program concept to fulfill the values and objectives of the NPO. 3. Developed and executed a successful social media campaign that increased program and branding visibility. 4. Established strong relationships with other organizations to support the process of content collaboration