Avatar of Donaven Leong.
Donaven Leong
Digital Marketing Analyst
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Donaven Leong

Digital Marketing Analyst
As a Content Marketer and SEO Analyst with six years in tech and SaaS, I specialize in turning complex marketing data into clear plans that help small businesses and new entrepreneurs grow. I love partnering with small and medium-sized enterprises (SMEs) and being part of their exciting journey from the start-up phase to becoming leaders in their industries. I take pride in creating marketing strategies that not only increase website traffic and generate leads but also tell a brand’s unique story. Building strong relationships with media and influencers is another area I thrive in, ensuring that the brands I work with get the recognition they deserve. For me, there’s a real thrill in working with entrepreneurs and SMEs, helping them develop their brands and watching their initial ideas bloom into successful businesses that customers love and trust.
Gizmospring
University of Nottingham (UK)
Taipei City, Taiwan
台灣

專業背景

  • 目前狀態
  • 專業
    內容行銷人員
    文案
    社群行銷人員
  • 產業
    廣告
    行銷 / 溝通
    教育科技
  • 工作年資
    6 到 10 年 (4 到 6 年相關工作經驗)
  • 管理經歷
    我有管理 1~5 人的經驗
  • 技能
    Content Marketing
    Content Strategy
    Copywriting and content writing
    SEO Copywriting
    Project Management
    Social Media Management
    Video Editing
    Content Creation
    Video Marketing
    Influencer Marketing
    Research and Development
    Data Visualization
    Data Research
    Social Media Campaign Management
    Social Media Content Creation
    Video Production
    Email Marketing
    Growth Marketing
    Keyword Research
    competitive analysis
    Digital Copywriting
    Creative Content Writing
    Keyword Research & Optimization
    Competitive Analysis
    Data Analysis
  • 語言能力
    English
    母語或雙語
    Chinese
    中階
    Indonesian
    進階
    Japanese
    中階
  • 最高學歷

求職偏好

  • 預期工作模式
    兼職
    對遠端工作有興趣
  • 希望獲得的職位
    Freelance English Content Writer (SEO)
  • 期望的工作地點
    Taipei, 台灣
  • 接案服務
    兼職接案者

工作經驗

Content Markter + SEO Analyst

Gizmospring
全職
2023年7月 - 現在
United States
台灣
Developed a digital content strategy for educational programs that incorporated advanced SEO techniques and backlink building, significantly enhancing the online visibility and user accessibility of curriculum materials. Established strategic media partnerships to broaden the reach of educational initiatives, leveraging experience with media coverage from outlets such as Forbes, Vogue, and NBC. Increased the digital presence of educational content through targeted networking and strategic content sharing, securing over 60 guest post opportunities to extend the platform's reach. Employed data-driven content strategies to achieve a 32% increase in reader engagement, demonstrating the effectiveness of tailored educational content in capturing and retaining audience interest. Used B2B networking techniques on platforms like LinkedIn to enhance engagement by 82%, focusing on building and maintaining relationships with educational partners and stakeholders. Implemented advanced content management systems to organize and streamline extensive libraries of educational materials, ensuring content remains current and accessible.

Content Marketer & SEO Specialist

2022年12月 - 2023年7月
8 個月
United States
Developed and implemented digital marketing strategies to increase brand visibility and drive online traffic, resulting in a 20% increase in website conversions. Conducted comprehensive market research and competitor analysis to identify target audience demographics, customer preferences, and industry trends, leading to more effective targeting and messaging in digital campaigns. Utilized data analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance, monitor campaign effectiveness, and identify areas for improvement, resulting in a 15% increase in overall conversion rates. Developed and executed content marketing strategies, including SEO optimization and keyword research, resulting in a 40% increase in organic search traffic and improved search engine rankings. Created engaging and conversion-focused email marketing campaigns, resulting in a 25% increase in email open rates and a 20% increase in click-through rates. Implemented A/B testing methodologies to optimize landing pages, email campaigns, and ad creatives, leading to a 15% improvement in conversion rates and a higher return on investment.

International Project Manager (Marketing)

2020年12月 - 2023年1月
2 年 2 個月
日本
Created and sold e-learning curriculums online through social media and digital marketing channels, resulting in a 25% increase in sales and revenue. Developed compelling copy for social media campaigns and email marketing campaigns to promote IT courses, resulting in a 15% increase in click-through rates and a 10% increase in sales. Utilized copywriting skills to effectively communicate the key features and benefits of IT courses to potential customers, resulting in increased engagement and conversion rates. Conducted market research to identify emerging trends in the e-learning industry and create curriculums that effectively met the needs of learners and educators. Utilized email marketing tools to create effective email campaigns that effectively targeted potential customers and increased sales. Email marketing campaigns resulted in a 10% increase in open rates and a 5% increase in click-through rates. Collaborated with subject matter experts to create engaging and informative e-learning curriculums that effectively met the needs of learners and educators. Collaborations resulted in a 20% increase in customer satisfaction rates.

Social Media Manager and Facilitator

2017年7月 - 2020年12月
3 年 6 個月
Used data-driven insights to refine social media strategies and improve performance, resulting in a 15% increase in social media followers. Worked closely with the marketing team to develop and implement a successful social media advertising campaign that increased leads by 50%. Developed and executed social media content plans that resulted in increased engagement and follower growth on various platforms such as YouTube, Instagram, Twitter, and LinkedIn. Coordinated and managed multiple social media campaigns simultaneously, ensuring consistency in messaging and brand voice across all channels. Successfully managed and executed up to 5 social media campaigns simultaneously, resulting in a 40% increase in overall engagement.

學歷

文學士(BA)
BA International Communication Studies with English Language and Literature
2014 - 2017

資格認證

International TEFL/TESOL Accreditation Council in the United Kingdom
證照編號: ITT199356
發照日期 2023年2月
永久有效

職場能力評價