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Donna Shunk
CPG Sales Manager
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Donna Shunk

CPG Sales Manager
Donna Shunk has dedicated over a quarter-century to the consumer-packaged goods (CPG) industry, demonstrating her prowess as a top-tier sales professional. Throughout her career, she has held various sales roles at leading companies such as Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA, developing a robust track record across OTC/HBA, food, and beverage sectors. In these roles, she has honed her ability to thrive in dynamic settings, crafting sustainable business strategies and cultivating synergistic relationships with buyers and senior executives. Her strategic acumen and unwavering determination have earned her a reputation as a cornerstone of the sales teams she has led, highlighted by her skill in negotiating and managing national broker teams 3rd third-party vendors and fostering customer connections. Her approach to sales is rooted in a strategic understanding of market dynamics, which has consistently led to surpassing sales targets and spearheading key projects such as category line reviews and new product launches. Her efforts have resulted in impressive sales growth and contributed significantly to her team's morale and success. She has excelled in driving sales operations and strategic initiatives that align with organizational goals, achieving remarkable growth figures in her current role at Lavazza NA. From 2021 to 2023, she achieved triple-digit sales increases with major retailers, a testament to her exceptional ability to drive business growth and adapt to market changes. Beyond her professional life, she is deeply passionate about animal welfare and environmental conservation. Since 2003, she has adopted a pescatarian lifestyle and actively supports organizations like The Farm Sanctuary and the Environmental Working Group, advocating for sustainable and ethical consumer practices. Donna also cherishes her time with family and friends, sharing the experiences and knowledge she has gained from her diverse interests, from animal advocacy to environmental issues. Her dedication to her values and professional expertise makes her a respected and influential figure in her industry and community. Donna Shunk's career combines exceptional professional achievements with a deep commitment to personal values, making her a distinguished figure in the CPG industry and an inspiring leader in her community.
Lavazza Group
Denville Township, Morris, New Jersey, United States
United States

Professional Background

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  • Freelance

Work Experience

Lavazza Premium - Sr. Sales Manager, Grocery Channel

Nov 2020 - Present
United States
Manage region grocery sales and lead the strategic development, management, and execution of customer specific go-to-market approach by aligning company and customer strategies and goals. Key Accounts: Publix, Meijer, H-E-B, Albertsons Southern & United Divisions, AWG, Lowes, Ingles, MDI, Spartan, Supervalu UNFI, & others.

Lavazza Professional National Sales Manager of Office Supply Channel

Dec 2018 - Nov 2020
2 yrs 0 mos
Reporting to the VP, led and motivated a national broker and pull-through strategy at Office Depot, Staples, and S.P. Richard. Direct all sales activities and engage with national sales teams to educate, train, and lead all breakroom and beverage solution opportunities for Flavia Brewers and Lavazza Drinks. Attended industry trade shows, facilitated Top to Tops, new item presentations and launch plans.

Mars Inc Drinks Division - National Sales Manager Office Supply

Apr 2017 - Dec 2018
1 yr 9 mos
Shotwick Park, Cheshire West and Chester, England, United Kingdom
Mars Drinks was purchased by Lavazza Professional in December 2018. See National Sales Manager Office Supply Lavazza Pro above.

Education

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