Donovan Falconer is an Account Director at a digital marketing agency based in Plainsboro, New Jersey. He began his career in the Consumer Packaged Goods (CPG) industry, managing multi-million-dollar brands. Over time, he transitioned into digital marketing, where he has successfully applied his expertise in brand management to create impactful campaigns and manage high-value client accounts. Donovan was born on November 2, 1994, in Morristown, New Jersey, where he grew up alongside two sisters—one a teacher and the other a biologist. Raised in a supportive household, he developed a strong work ethic early on. He balanced his love for sports with a commitment to academic excellence during high school. He played soccer and participated in track while maintaining top marks in school. His hard work earned him a spot in the top 10 percent of his class and membership in the National Honor Society and the National Business Honor Society. Following high school, Donovan attended Princeton University, where he majored in Economics and earned a certificate in Political Economy. Academic achievements marked his time at Princeton, and he graduated cum laude in 2017. Princeton provided him with the analytical skills and business acumen to serve him well professionally. Donovan gained early career experience as an undergraduate through an MBA internship program. In 2016, he worked as a Brand Management intern for a major CPG company, contributing to a $300 million brand strategy to capture a larger share of the Hispanic market. This internship gave him hands-on experience with high-level brand management and allowed him to apply theoretical knowledge practically. After graduating from Princeton, Donovan accepted a full-time position at the same CPG company. As an Assistant Brand Manager in 2017, he significantly revitalized a $100 million brand through digital strategy and packaging redesign. He helped launch the brand's Instagram page, which became a central part of its digital marketing efforts and boosted customer engagement. In 2019, Donovan was promoted to Associate Brand Manager, where he took on the responsibility of overseeing a $400 million brand. His work focused on developing customer-facing strategies for the brand's club business, working closely with agency partners to ensure that consumer feedback was integrated into the brand's marketing approach. His efforts helped drive growth and maintain the brand's competitive edge. After over three years in the CPG industry, Donovan shifted his career focus to digital marketing. He joined a digital marketing agency, where his experience managing large brands allowed him to excel. Over time, he became Account Director, managing accounts with advertising budgets exceeding $2 million annually. His certification in Google Ads has enabled him to design effective pay-per-click (PPC) campaigns. At the same time, his expertise in search engine marketing (SEM) and social media platforms like LinkedIn, Facebook, and Instagram helps him deliver results for his clients. Outside of his professional achievements, Donovan enjoys outdoor activities, particularly running and hiking. He has completed two half marathons and frequently embarks on challenging hikes, such as the Four Pass Loop in Colorado, a 27-mile trek that tested his endurance and love for the outdoors. Additionally, he is an enthusiastic rock climber and backpacker, often combining his outdoor adventures with his passion for photography, capturing the stunning landscapes he encounters. He enjoys playing video games during his downtime, with Runescape being one of his favorites. During many outdoor excursions, he also spends quality time with his two dogs and companions. Donovan Falconer's journey from managing CPG brands to excelling in digital marketing reflects his adaptability and commitment to continuous growth. His ability to manage large accounts and deliver effective digital marketing strategies continues to make him a valuable asset in his industry. Learn more: https://nj.milesplit.com/meets/67215-kearny-relays-2010/results/117159/raw https://nj.milesplit.com/athletes/1422863-donovan-falconer/stats https://www.newjerseyhills.com/honor-list/article_ea6515a0-7076-58f0-a033-08cd1887d2b6.html http://www.mctrack.org/MCTCAST/10ST/10FroshSophChampsSTb.htm https://www.strava.com/athletes/160559050 https://www.shutterstock.com/g/Donovan+Falconer https://www.falconerphotography.org/