- Planned annual brand strategy for Japanese Beer client, advancing market share from third to second place. Rooted in local markets to enhance brand affinity.
- Planned the integrated marketing campaign for the new product launch for Global FMCG client, leveraging unique insight and precise media strategy to achieve 30,000 cans sold in the first month and attract 80% of new consumers.
- Assisted a Taiwan-based health supplement company, in formulating brand strategies, distinguishing from competitors in the market. Implemented precise media placements, resulting in a 20% increase in brand search volume and a 140% growth in revenue during the campaign period.
- New business development: As a marketing consultant, advised Taiwanese SMEs on pricing, communication trends, platform planning, and media strategies, diversifying communication services.