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Elly Lu
Marketing (Branding, Advertising, Digital Marketing, E-Commerce, and CRM) | Project Management
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Elly Lu

Marketing (Branding, Advertising, Digital Marketing, E-Commerce, and CRM) | Project Management
With 7 years of experience in marketing across FMCG, automotive, and tech industries, I excel in brand strategy, integrated marketing planning, digital marketing, and data analysis. I have a proven track record of successfully executing various types of projects and delivering impactful results. /Leadership & Collaboration/ 1. Led a high-performing team of four and effectively collaborated with 15+ cross-departmental members through inspirational leadership. 2. Successfully managed complex, multi-faceted projects while fostering strong client relationships and achieving alignment. 💡 Open to new opportunities and challenges. 💡 My extensive experience in dynamic and high-pressure environments has shaped me into a flexible, adaptable, and results-driven professional. I possess the ability to quickly grasp complex concepts, transition seamlessly between industries, and manage multiple projects with efficiency and confidence.
HBV Ireland
Yuan-Ze University
台灣

Professional Background

  • Current Status
    Unemployed
  • Profession
  • Fields
  • Work Experience
    6-10 years relevant
  • Management
  • Highest Level of Education

Job Search Preferences

  • Current Status
    Ready to interview
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    PM/產品經理/專案管理
  • Desired Work Locations
  • Freelance

Work Experience

Sales Specialist

Sep 2023 - Aug 2024
1 yr 0 mos
Ireland
- Provided an optimized suggestion to establish a database for orders and customer segmentation, reducing order processing time and enhancing inventory turnover - Suggested workflow improvements to boost department efficiency. - Addressed customer complaints promptly, enhancing satisfaction and reinforcing brand trust.

Associate Account Director, Advertising

Jun 2022 - Jun 2023
1 yr 1 mo
Taipei City, Taiwan
- Planned annual brand strategy for Japanese Beer client, advancing market share from third to second place. Rooted in local markets to enhance brand affinity. - Planned the integrated marketing campaign for the new product launch for Global FMCG client, leveraging unique insight and precise media strategy to achieve 30,000 cans sold in the first month and attract 80% of new consumers. - Assisted a Taiwan-based health supplement company, in formulating brand strategies, distinguishing from competitors in the market. Implemented precise media placements, resulting in a 20% increase in brand search volume and a 140% growth in revenue during the campaign period. - New business development: As a marketing consultant, advised Taiwanese SMEs on pricing, communication trends, platform planning, and media strategies, diversifying communication services.

Account Manager, Advertising

Jan 2021 - May 2022
1 yr 5 mos
New Taipei City, Taiwan

Senior Account Executive, Advertising

Sep 2018 - Dec 2020
2 yrs 4 mos
New Taipei City, Taiwan

Senior Account Executive, Advertising

Nov 2016 - Aug 2018
1 yr 10 mos
Taipei City, Taiwan
- Led the launch communication campaign for an automotive brand in Taiwan, following guidelines provided by the Japanese headquarters and executing localized campaigns. - Planned a music marketing campaign by collaborating with a local band to create a new song. The song ranked in the top 10 on KKBOX's weekly hot listens upon release and became a trending video on YouTube. - Supported other departments effectively, quickly assessing project progress and managing multiple simultaneous tasks to maximize efficiency and achieve high client satisfaction.

Education

企業管理
2012 - 2016