- Create search and display ad campaigns across Google Ads, Microsoft Bing Ads, Meta Ads, and StackAdapt by drafting ad copies, building keyword strategies, and monitoring digital marketing campaigns. - Conduct audits and analyze data for conversion and cost optimization to reach client’s marketing goals. - Support e-commerce client transitioning 1000+ Shopify products to Google Merchant Center for paid advertising strategies

- Drafted press releases and created social media content for the Chicago Auto Show, supporting the marketing communication effort to promote the event - Tracked a 3-month-long social media campaign for the Chicago Auto Show with a total of 165+ million paid media and digital impressions - Supported the special event events, including the First Look for Charity, Automotive Career Day for Students, and Friday Night Flights

-Coordinated and oversaw Amazon Prime Premiere movie screenings in the Greater Chicago area -Conducted qualitative research by gathering data about audience demographic and collecting audience reactions through surveys and interviews -Maintained effective communication with the studio, providing timely updates on screening events and audience feedback

-Created SEO-optimized content (blogs, case studies) across social platforms (LinkedIn, Twitter, Facebook) to drive social recognition and generate inbound leads, resulting in 16% increase in organic website traffic -Created A/B tests for email marketing campaigns, optimized subject lines and content, increasing overall email click-through rates by 3% -Analyze data, track KPIs, and deliver performance reports to company executives during weekly meetings

-Brainstormed, pitched, and executed creative field marketing campaigns for major film studio clients such as Disney, Universal, and Apple TV -Researched and identified target audience for campaign messaging. Conducted Boston area word-of-mouth groups and influencers outreach -Created and distributed internal newsletter for the Boston team; compiled information of relevant industry news and social media trends -Facilitated advanced film screenings and recorded audience's reactions of the films

-Assisted BU Innovation Lab to establish good public relations by creating market perception -Reached out to organizations, startups, and government officials in Massachusetts and invited speakers to participate in Innovate@BU’s events -Managed Innovate@BU’s press kit and composed promotional materials, including press release, weekly newsletter, media calendar.etc *Being nominated as 2023 Student Employee of the Year Award

-Work directly with Morgan Memorial Goodwill Industries to create tailored public relations campaigns to raise awareness of Goodwill’s mission to eliminate employment barriers -Create media list, draft press releases and secured 6 media coverage for Goodwill Boston Marathon team, which supports the marathon fundraiser to achieve the $18,000 goal -Create content for Instagram, TikTok, and Facebook to increase follower engagement and attract new consumers