ResumeCreate your job-winning resume using our free resume builder.
PortfolioShowcase your skills and projects with a professional portfolio.
Cake AIUtilize our Cake AI-powered products to accelerate job search and talent match.
What Cake R U? ProNewUnlock your workplace personality in 3 minutes and discover your unique strengths!ResumeCreate your job-winning resume using our free resume builder.Resume BuilderMake a resume for free.Resume TemplatesAccess our extensive library of professional & ready-to-use templates.Resume ExamplesGet inspired by real resume examples to create your own.Occupation GuideAccess resume writing guides tailored for different professions.Resume HelpGet expert advice on all things resume from our team of recruitment specialists.Cake AI Resume CheckerAnalyzes your resume using Cake AI for detailed feedback.- Success StoriesBusiness ExcellenceAbout CakeFeatured Reads
Jobs
Tools
Resume
Create your job-winning resume using our free resume builder.
Portfolio
Showcase your skills and projects with a professional portfolio.
Cake AI
Utilize our Cake AI-powered products to accelerate job search and talent match.
What Cake R U? ProNew
Unlock your workplace personality in 3 minutes and discover your unique strengths!
Resume
Create your job-winning resume using our free resume builder.
Resume Builder
Make a resume for free.
Resume Templates
Access our extensive library of professional & ready-to-use templates.
Resume Examples
Get inspired by real resume examples to create your own.
Occupation Guide
Access resume writing guides tailored for different professions.
Resume Help
Get expert advice on all things resume from our team of recruitment specialists.
Cake AI Resume Checker
Analyzes your resume using Cake AI for detailed feedback.
Resources
Success Stories
Business Excellence
About Cake
Hire
黃偉恩
Sr. Product Manager
• SaaS product with media, agency, & software experience. Building data-driven products for go to marketing solutions. (Martech,CDP,DSP,DMP,SSP)
• 10+ years of digital solution experience from building digital & Go-to-market Strategy.
#productmanagement #datadriven #martech
Featured Resume
Last updated on Mar 6th 2025
Professional Background
- Current StatusEmployed
- ProfessionDevelopment Manager・Project / Product Management・Project Manager
- FieldsDigital・AdTech / MarTech・Big Data
- Work Experience6-10 years (6-10 years relevant)
- ManagementI've had experience in managing 1-5 people
- Skills
- LanguagesEnglish・Intermediate
- Highest Level of EducationBachelor
Job Search Preferences
- Current StatusReady to interview
- Desired Job TypeFull-time・Interested in working remotely
- Desired PositionsPM/產品經理/專案管理
- Desired Work Locations
- Freelance
Work Experience
Senior Product Manager
擅長2B產品規劃與開發，專注於行銷科技（MarTech）和數據驅動解決方案。負責制定市場推廣策略（Go-To-Market Strategy）和商業模式開發。精通將數據洞察轉化為創新產品，推動業務增長。
Senior Product Manager
1. CDP 產品開發，市場調查、競品分析，商業模式確認、產品 Spec 開立，功能階段性驗收以及公司內部教育訓練安排。
2. 廣告系統開發，優化公司原有的廣告系統，新增 RTB (real time bidding) 機制、Display AD、In-stream、DOOH 廣告形式開發。
3. 產品開發流程建立。
Product Manager
1. 媒體流量變現專案，建立 AVOD 機制、產品 Spec 開立、廣告播放邏輯建置、廣告商引入、數據報表建立、請款流程建置、產品銷售規劃。
2. 跨媒體合作洽談，主要項目廣告聯售、Content 上傳流程教學、共同行銷合作洽談。
3. B2B 合作流程建置及維運。
Product Manager
1. 建立與規劃 DOOH 產品，擔任數位與實體戶外 LED 看板系統串接、人潮流量數據管理、業務銷售配套規劃。
2. 自媒體產品開發與維運 (Enhance media)，媒體合作洽談 ( 數位媒體 + CTV) ，廣告板位包裝銷售、媒體流量管理。
3. 建立與規劃 CDP (Customer Data Platform) 產品，協助客戶線上線下數據整合，業務銷售配套包裝、客戶行銷策略建議。
4. Automation 機制規劃，主要優化廣告預算發給各媒體的 Brief 與後續媒體帳務請款流程。
Product Manager
1. 建立與規劃 OPENPOINT 任務牆獎勵式任務機制 (CPI、CPA、CPS)，導入第三方認證 Appsflyer、Adjust。
2. 數據管理平台（Oracle）管理，代碼埋放協助、業務銷售配套規劃、結案報表規劃。
3. 戶外媒體建置，硬體規劃採購、管理系統評估與引入、數據整合、結案報告規劃。
4. CTV (聯網電視) 產品包裝，各家媒體合作洽談、業務銷售配套規劃、結案報告規劃。
5. 流量變現，引入Google、Appier、OneAD等廣告商，Google Analytics 網站數據分析。
產品企劃
1. 程序化廣告系統建置，Prototyping規劃後台樣式、使用者流程規劃、功能時程規劃、建立功能驗收SOP流程。
2. 市場需求整理與產品優化，操作手冊撰寫、對外系統使用教學。
網站企劃
1. 現行版位盤點與重整、業務 sales kit 制定（特刊大版位、大型橫幅、蓋板等）、新廣告形式引進。
2. 規劃流量運用架構，引進各家聯播網 Google、Yahoo等，執行第一個月被動收入約20萬，至第五個月
成長至80萬。
Education
Bachelor’s Degree
・
Teaching Chinese as a Second Language