・Marketing Strategy Development: Led the overall digital marketing strategy for the brand, including SEO, social media marketing, and content marketing, successfully increasing website traffic by 188.8%. ・Brand Promotion: Planned and executed multiple brand promotion campaigns, enhancing brand awareness and increasing customer conversion rates by 20%. ・Data Analysis: Utilized Google Analytics and Meta Business Suite to analyze data, optimize marketing activities, and develop improvement plans based on data insights. ・Team Management: Collaborated with the team to iterate marketing strategies and managed interns to coordinate project execution, ensuring all marketing activities were completed on time. ・Social Media Management: Independently managed the brand’s Instagram account, using informative graphics and application experience sharing to increase potential customers' awareness of studying abroad and expand market trust in the product and services, resulting in a 1050% increase in brand account followers. ・Content Creation: Wrote and published social media posts, blog articles, and short videos regularly weekly basis to attract potential customers. Through real case studies and FAQs, improved interaction between the brand and the target audience. Average viewership per post ranged from 1,000 to 2,000, leading to a 1488.9% increase in account reach and an 867.3% growth in engagement rate compared to the previous quarter. ・Ad Campaign Management: Planned and managed Meta Business Suite and Google Ads campaigns, successfully increasing link clicks by 20,000%. ・Marketing Project Support: Assisted the marketing team in completing various marketing projects, including market research, copywriting, and event planning. ・SEO Optimization: Assisted with SEO optimization tasks, including keyword research and website content optimization, resulting in an 187.9% increase in new users through organic search.

・Graphic Design: Independently fulfill the team's visual requirements and complete design tasks for platforms such as Facebook, Twitter, and Amazon, while addressing design challenges. ・Web Design: Create landing pages for co-branded products, emphasizing their unique advantages and distinctive features. ・UI/UX: Collaborate with project managers and engineers to follow UI flows, wireframes, prototypes, and guidelines to enhance user experience. Ensure consistency in development, and streamline processes by understanding user behavior to save time and reduce complexity.