Founded by Nica Yusay, FashioNica LLC has revolutionized luxury shopping for the environmentally conscious consumer. The e-commerce platform excels in curating, restoring, authenticating, and selling high-end vintage designer handbags at accessible prices. Since its inception in 2014, FashioNica has aimed to redefine luxury fashion and retail by integrating exclusivity with environmental responsibility. The company's mission is to transform the luxury resale market into a venue where owning pre-loved luxury items is not just about getting the best deal but also making a statement of style and sustainability. Boosted by a vibrant social media presence, the platform offers a seamless and engaging shopping experience enriched with entertaining and informative fashion content. This content aligns with the brand's community and the latest trends in designer handbags, creating a circle of well-informed, style-conscious consumers. Viewers have access to a rich collection of videos and lookbooks that highlight rare and coveted archival pieces. The journey began in 2014 as a name on social media platforms like Instagram, YouTube, and TikTok in 2020, where she shared insights into women's fashion. As the brand evolved, she pivoted to focus on designer handbags, utilizing social media to market and sell authentic vintage designer handbags through various third-party platforms. Despite the high margins that reduced profits, she saved $15,000 from her corporate job to source handbags, selecting pieces that resonated personally, regardless of their market popularity. Her exceptional taste and understanding of what people wanted increased demand for the bags on her social media platforms. Driven by her passion, she dedicated her time outside her 9-to-5 job as a Digital Marketing Brand Manager to developing FashioNica. With her fiancé's support, they launched the online store www.shopfashionica.com in July 2021. This online store introduced "The Bag Drop," connecting all social media platforms. An hour before "The Bag Drop," she goes live to showcase and discuss that week's curated selection of designer handbags, available for purchase at 7:00 p.m. PT every Wednesday. The selection includes luxury brands like Hermes, Chanel, and Louis Vuitton, with bags typically selling out within minutes. The brand has successfully grown its online community, amassing hundreds of thousands of followers across various platforms. This has transformed FashioNica into a lucrative business that allows her and her partner to focus full-time on expanding the enterprise. Now, she serves as CEO and her fiancé as CFO and CTO, overseeing a multi-million dollar business. Her passion for fashion started early. Raised by a single mother who struggled financially, she frequented thrift shops, finding quality clothing and accessories at affordable prices, which laid the foundation for her future success. FashioNica is committed to authenticity, with each bag undergoing rigorous checks by Entrupy to ensure each item sold is genuine. The company also collaborates with Cobbler Concierge for professional restoration services and with Whatnot for a gamified shopping experience, allowing bids on authentic designer bags starting at $1. The team at FashioNica is dedicated to sustainability, innovation, and quality. They focus on making vintage luxury accessible and educating customers. These values guide every decision, ensuring the brand continually offers innovative content and products that appeal to a diverse audience. FashioNica promotes a culture of creativity, collaboration, and fashion, fostering an environment where ideas thrive and teamwork is celebrated. Today, The company stands as a collective of passionate fashion enthusiasts advocating for a more sustainable and ethical industry.