- Developing and implementing strategic marketing plans and campaigns to drive brand awareness, lead generation, and customer acquisition.
- Creating and managing effective CRM strategies to enhance customer retention, satisfaction, and loyalty.
- Conducting market research and competitive analyses to identify market trends, customer preferences, and areas for growth.
- Collaborating with cross-functional teams (such as sales, product, and design) to develop and execute integrated marketing initiatives.
- Analyzing and interpreting data to measure the effectiveness of marketing campaigns and strategies, and providing actionable insights for continuous improvement.
- Managing CRM systems and databases to ensure accurate customer records, effective segmentation, and personalized communication.
- Developing and maintaining strong relationships with key stakeholders, partners, and customers to drive business growth and customer satisfaction.
- Staying updated with industry trends, best practices, and emerging technologies in marketing and CRM to incorporate innovative strategies and tactics.