//assets.cake.me/assets/contentarea/contentarea-2d64eca8dae2a1ffb31e0fb1df887bbad072c7c19734d7d30fa14884bbcc299a.css

Francis Barassi suggests that international markets are a significant milestone for businesses seeking growth beyond their domestic borders. However, venturing into global markets requires careful planning and strategic execution to ensure success. Here are key strategies for expanding internationally.

Navigating Global Markets

Enterprise Software, North America Hitachi Energy

Francis Barassi

Francis Barassi’s career is marked by a profound passion for international affairs, a passion that has seen him work across three continents: South America, Europe, and North America. His ability to speak English, Spanish, and Portuguese has been instrumental in his professional journey, allowing him to communicate effectively with a wide range of teams and clients. This linguistic proficiency has not only facilitated seamless operations but has also helped him build and maintain strong business relationships across different regions. His dedication to understanding and bridging cultural differences has been a significant factor in his professional success, demonstrating his commitment to fostering international cooperation and understanding.

Project


Geopolitical risks pose significant challenges to global business operations. Companies that proactively monitor and manage these risks will be better positioned to navigate the complexities of the international market worldwide for long-term success and stability.

 The Impact of Geopolitical Risks

Francis Sedgwick Barassi was born in Tucson, Arizona, on January 11, 1967. The vibrant and diverse culture of Tucson significantly influenced his formative years, shaping his curiosity and passion for understanding various global perspectives. Growing up, he exhibited a strong interest in technology and business, which later became the cornerstones of his successful career. This early exposure to different cultures and interests laid the foundation for his future endeavors, driving his ambition and commitment to excel in the dynamic world of international business.

In 2003, Francis began his journey with Convergys Corporation as the Director for LATAM North. His leadership was instrumental in establishing the regional headquarters in Northern Latin America and driving substantial sales growth. His strategic vision and management skills resulted in the profitable build-out of the regional headquarters, marking the beginning of his impactful career in the corporate world. His ability to navigate and succeed in challenging markets demonstrated his exceptional capabilities and set the stage for his subsequent professional achievements.

Later, in 2003, Barassi joined Edocs, Inc. as the Director of Latin American Sales and Operations. He was pivotal in opening the Latin American market for Edocs, generating a robust pipeline of prospects, and securing significant contracts within his first year. His success in this role showcased his talent for driving growth in new and emerging markets. His efforts were crucial in establishing Edocs' presence in the region and demonstrated his prowess in expanding business operations effectively.

In 2005, Francis transitioned to Oracle Corporation, where he initially served as the Regional Director for LACA—Self-Service. His role involved integrating Doc's self-service products into the Sievel sales organization, achieving remarkable sales growth. He then became the Applications Sales Director for the Communications Global Business Unit, where he managed the most significant single license sale in CGBU history and achieved record sales. From 2011 to 2017, he held various vice president roles at Oracle, founding TOA Technologies' Latin America business and leading it to significant revenue growth. After Oracle acquired TOA Technologies, he managed Oracle's field service business for Latin America and the Caribbean, achieving substantial growth in ACV bookings and expanding into new verticals.

In 2017, Francis took on the role of Vice President for Southern Europe at ClickSoftware. He played a crucial role in reorganizing Click's sales and account management organization in Southern Europe, achieving notable successes such as signing new logos and managing key accounts. His strategic leadership and business acumen were instrumental in driving the company's growth and establishing a solid market presence in the region.

Barassi's career continued to flourish as he joined OverIT USA, Inc. in 2020 as the Vice President for North America. In this role, he expanded OverIT's presence by recruiting and onboarding a seasoned sales team and closing significant deals within the first few months. His contributions were crucial in establishing a solid foothold for OverIT in the North American market.

In 2021, Francis became the Vice President for North America Energy, Utilities & Resources at IFS North America. He successfully integrated the Clevest sales team into IFS, achieving impressive annual growth and securing strategic wins at significant utility companies. His efforts further solidified IFS's presence in the market, demonstrating his ability to lead and innovate in a competitive industry.

Currently, Francis serves as the Vice President of Enterprise Software North America at Hitachi Energy. In this role, he leverages his extensive experience in enterprise software and energy solutions to drive growth and innovation. His leadership and strategic vision are instrumental in advancing Hitachi Energy's market position in North America. His dedication to his profession and his ability to navigate complex business landscapes continue to define his successful career.

Outside of his professional life, Francis Barassi resides in Key Biscayne, FL, with his spouse, Clara Romero. He enjoys a fulfilling personal life, balancing his career commitments with quality time spent with his family. His journey reflects a blend of professional excellence and personal fulfillment, underscoring his ability to excel in both spheres.

Hitachi Energy

Vice President, Enterprise Software Hitachi Energy

Manage Hitachi Energy’s broad enterprise software portfolio throughout the United States, Canada, Mexico and the Caribbean: EAM, FSM, MWM, EPM/ETRM, Vegetation Management, eSOMS
Artificial Intelligence (AI), Cloud Computing and +14 skills

Florida, United States

Lead the Sales Team for IFS Energy, Utilities & Resources Vertical business unit in North America.
- Successfully integrated the Clevest sales team into IFS post acquisition, with refocused engagement strategy in Enterprise accounts.
- Achieved annual growth of over 100% year over year since FY 2021
- Secured strategic wins at 3 of the top 10 independent Utilities in North America in since 2022 with total of 18 new logosLead the Sales Team for IFS Energy, Utilities & Resources Vertical business unit in North America. - Successfully integrated the Clevest sales team into IFS post acquisition, with refocused engagement strategy in Enterprise accounts. - Achieved annual growth of over 100% year over year since FY 2021 - Secured strategic wins at 3 of the top 10 independent Utilities
Business Strategy, Artificial Intelligence (AI) and +3 skills

Vice President, North America, Energy, Utilities and Resources

- First hire into North America sales team upon OverIT expansion into the region
- Recruited and onboarded sales and BDR team of seasoned industry experts
- Closed first two new logos in North America in first 6 months and generated pipeline of over $20M- First hire into North America sales team upon OverIT expansion into the region - Recruited and onboarded sales and BDR team of seasoned industry experts - Closed first two new logos in North America in first 6 months and generated pipeline of over $20M…see more
Augmented Reality (AR), Direct Sales and +3 skills

Share