-Spearheaded the development and management of the company’s social media platforms (Facebook and Instagram) and Shopee page, building them from scratch. -Successfully ran Meta ads (Facebook & Instagram), resulting in increased brand awareness and conversions. Optimized campaigns through data analysis and A/B testing, improving ROAS (Return on Ad Spend) and CTR (Click-Through Rate) over time. -Managed Shopee platform, improving product visibility and driving sales growth through targeted ads and promotions.

-Developing effective media buying strategies across various platforms such Google ads, Facebook ads, and Tiktok ads -Implemented targeted audience segmentation strategies, resulting in a 25% improvement in click-through rates (CTR) and a 20% decrease in cost per acquisition (CPA). -Managed a TWD 3M digital media budget, optimizing ad spend across multiple platforms and achieving a 30% increase in ROI within the first quarter. -Implemented a data-driven approach to media buying, utilizing advanced analytics tools to track campaign performance and adjust strategies in real time, resulting in a 20% increase in conversion rates. -Collaborated with creative and content teams to develop engaging ad campaigns, leading to a 15% increase in brand awareness and a 25% boost in social media engagement. -Led the optimization of Google Ads search campaigns, focusing on high-intent keywords. By conducting in- depth keyword research, optimizing ad copy, and leveraging negative keywords, I improved ad relevance and increased click-through rates (CTR) by 30%, resulting in a significant boost in search visibility.

-Managed and optimized social media campaigns across platforms, resulting in increased reach and improved engagement rates. -Developed and executed digital marketing strategies to enhance brand visibility and customer engagement. -Developed and executed a market expansion plan that increased the company's presence in Indonesia. -Developed and executed a comprehensive digital media buying strategy that increased website traffic by 40% and improved the click-through rate by 15%. -Successfully built and customized websites on Squarespace, focusing on user-friendly design, seamless navigation, and responsive layouts for desktop and mobile. Implemented key on-page SEO strategies within Squarespace’s platform, optimizing title tags, meta descriptions, and header tags. Utilized relevant keywords across site content, product pages, and blogs to enhance search engine rankings and increase organic traffic.

Manage the organization as a place for international student in NTHU to promote and enhance their study experience in NTHU. With this organization, they have a place to rely on and ask for help for their study and adaption for new environment. Hold several events for international students to celebrate several big celebration such as: Christmas day, Valentines day, and school's yearly international festival. Manage school's yearly event called, 2023 international festival, where we managed and gathered more than hundreds of people to join the event; more than 70% increase in ticket sales and 80% increase in number of visitors that came compare to last year's.