At Superapp, I'm passionate about making essential products accessible in rural Indonesia. My role focuses on enhancing our visual presence and driving brand awareness to empower our agent network. I achieve this by: Creating impactful visual assets for POSM, ASO, website, in-app features (banners, pop-ups, vouchers, app icons), and social media, ensuring clear communication and user engagement. Building strong white-label product brands from concept to execution, encompassing logo and packaging design, and comprehensive campaign strategies for both lifestyle and basic necessities. Executing successful brand awareness campaigns that resonate with our audience, such as "Crita Rasa" Buncit rice, Pirlo Ramadan "Tantangan WaniPirlo", Yumikrez "DBL East Java Series", and Cap Opung Merah "Wanginya Menggugah Selera." My contributions ensure that Superapp effectively reaches and serves communities, reinforcing our mission through compelling visual storytelling.

At New Era, an established Indonesian footwear brand since 1994, I am instrumental in shaping the brand's visual identity and driving its forward progression. My multifaceted responsibilities include conceptualizing and executing social media designs, enhancing product aesthetics, developing engaging collateral, crafting impactful brand campaigns, and optimizing digital marketing visuals. A unique aspect of my contribution is my insight into rubber materials and the extensive product variety that defines New Era. This understanding allows me to create designs that are not just aesthetically on-trend but also deeply informed by material capabilities and consumer preferences, ensuring our footwear consistently meets and anticipates the newest fashion demands. I focus on creating designs that resonate with our audience and uphold New Era's commitment to delivering the greatest to Indonesians.

As a Graphic Designer at CIDO, a large printing company based in Surabaya, I specialize in developing visual design solutions for internal communication needs. My portfolio of work includes identity design (business cards), marketing collateral (brochures, banners), and publications (book layouts). My design process consistently begins with strategic brainstorming sessions alongside internal clients. The aim is to delve into core challenges and formulate transformative ideas, ensuring every design is not only visually appealing but also highly functional and impactful. A key added value I bring is a comprehensive understanding of color management and advanced print finishing techniques, such as hardcover, softcover, photobook, and puzzle production. This knowledge enables me to optimize designs from the outset, guaranteeing superior print quality and a precise final product that meets expectations.