- Collaborate closely with central and local cross-functional teams (Ops, Product, Content, etc) to define and deliver the marketing strategy.
- Analyze marketing business processes, identify improvement opportunities and translate it to business and system requirements
- Perform data & product analysis to provide insight and actionable items to improve marketing & business performance
- Attend networking events, forums, and conferences to promote our brands
- Manage SEO (Search Engine Optimization) to increase web organic search visibility and ranking.
- Manage the development, implementation, monitoring, tracking, and optimizing of PPC campaigns such as Google AdWords.