Hera Chang

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What Cake R U? ProNew
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Jobs

Job Search

Explore all available job openings across industries and locations.

Company Search

Find your dream jobs categorized by company names.

Themed Jobs

Discover job opportunities organized by specific themes or industries.

Download our App

Tools

Resume

Create your job-winning resume using our free resume builder.

Portfolio

Showcase your skills and projects with a professional portfolio.

Cake AI

Utilize our Cake AI-powered products to accelerate job search and talent match.

What Cake R U? ProNew

Unlock your workplace personality in 3 minutes and discover your unique strengths!

Resume

Create your job-winning resume using our free resume builder.

Resume Builder

Make a resume for free.

Resume Templates

Access our extensive library of professional & ready-to-use templates.

Resume Examples

Get inspired by real resume examples to create your own.

Occupation Guide

Access resume writing guides tailored for different professions.

Resume Help

Get expert advice on all things resume from our team of recruitment specialists.

Cake AI Resume Checker

Analyzes your resume using Cake AI for detailed feedback.

Portfolio

Showcase your skills and projects with a professional portfolio.

Portfolio Maker

Create a professional portfolio to highlight your skills and projects.

Portfolio Gallery

Browse through our collection of real portfolios for inspiration and networking.

Cake AI

Utilize our Cake AI-powered products to accelerate job search and talent match.

What Cake R U? ProNew

Unlock your workplace personality in 3 minutes and discover your unique strengths!

Resources

Articles

Read insightful articles on career development, job search strategies, and more.

Job Search Guide

Industry & Job Overview

Career Guidance

Success Stories

Business Excellence

About Cake

Hire

Recruitment Consulting

Acquire Talent.

Employer of Record (EOR)

Empower Your Business in Taiwan.

Employer Branding

Build and promote your employer brand.

Pricing

Build your Network

Access your personal network connections and manage your contacts.

Cake Meet

Expand your professional network by meeting and connecting with other users.

Download our App

Hera Chang

資深行銷企劃

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資深行銷企劃

我是Hera，目前任職於線上課程平台【YOTTA友讀】擔任資深行銷企劃，主要工作內容包含全站活動規劃、專案時程控管到廣告投放、素材製作、文案撰寫及後續成效數據分析優化等皆為熟稔範圍，亦能獨立完成影片拍攝及剪輯。

悠達天下股份有限公司

淡江大學

台灣新北市

Taiwan

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電商影音廣告作品集

Featured Resume

Hera's Resume

Last updated on Mar 20th 2025

Professional Background

Current Status
Employed
Profession
Digital Marketer
・
Content Marketer
・
Brand Marketer
Fields
Marketing / Communications
・
Digital
・
AdTech / MarTech
Work Experience
4-6 years (4-6 years relevant)
Management
None
Skills
photoshop
illustrator
premiere
indesign
google ads
graphic design
powerpoint
excel
word
toeic
quick learning
team player
law
computer software
Languages
English
・
Intermediate
Highest Level of Education
Bachelor

Job Search Preferences

Current Status
Ready to interview
Desired Job Type
Full-time
・
Interested in working remotely
Desired Positions
行銷企劃、Project Manager、專案經理、網站企劃、產品企劃
Desired Work Locations
Taipei City, Taiwan
Freelance
Non-freelancer

Work Experience

資深行銷企劃

悠達天下股份有限公司

・

Full-time

Aug 2024 - Present

▪️全站年度活動及主題活動方案策劃、執行及後續成效追蹤、優化 🚩2024雙11期間，透過行銷操作成功將平台業績拉高於日平均30 倍、營收更相較上一季度成長11.8% (活動於10月中旬開始鋪墊預熱，並於FB/LINE/官網同時開跑，當月成效亮眼) ▪️meta廣告投放/文案撰寫/素材製作/數據分析/活動頁面及BN企劃、後台設置等 ▪️新會員開發、開課老師聯繫、協助新課程主題發想、新網介面優化

EC行銷Project manager

萬達寵物事業股份有限公司

・

Full-time

Mar 2021 - Aug 2024

・

3 yrs 6 mos

▪️毛孩市集電商處粉專營運(包含FB/IG/YT/抖音) ▪️專案企劃、時程推進控管、素材製作(影音/平面)、文案撰寫、廣告數據分析與優化、GA站內頁面數據分析等 ▪️成功將主打的貓砂，經由行銷推廣，將業績拉提至過往4倍多 (製作實測影片，真人評測等，增加可信度，並讓產品特色更深植顧客腦海) ▪️成功將公司代理的一款貓主食罐，經由行銷推廣，營收拉升9倍多近10倍 (製作官方產品影片、拍攝寵物多圖素材搭配詼諧口吻撰寫文案) ▪️參與自家OEM貓砂0-1開發經驗(包含產品測試/選品/包裝設計企劃/產品企劃等)