Worked as Brand Operation Manager at a culture-oriented organization, leading place-based marketing and brand activation through event planning, cross-sector collaboration, and digital strategies. Specialized in key areas of brand operations and event marketing: ▲ Campaign & Event Planning - Developed and executed annual flagship campaigns integrating exhibitions, hands-on workshops, and cultural walking tours, resulting in an 80% increase in event participation and maintaining an audience satisfaction rate above 90%. - Curated and launched diverse educational programs and creative workshops in collaboration with local artists, designers, and cultural institutions, enhancing brand identity and public engagement while reducing planning costs by 20% and increasing revenue by 15%. - Led over 10 cross-sector events in partnership with cultural organizations and art teams, strengthening community connections and elevating brand visibility across the region. ▲ Digital Marketing & Platform Management - Managed the UI design and UX improvements of the official website to enhance user experience and engagement. - Supervised social media content strategy and monthly scheduling, leveraging Meta Insights and GA to monitor KPIs (reach, ER, CVR) and continuously optimize audience engagement, content performance, and communication cadence through data-driven insights. ｜2025｜ ★演出團隊聯繫與溝通 - 村日小戲節《通訊進行式》，開幕活動參與人數：1,733人次 ｜2024｜ ★活動專案統籌與執行 - 南眷生活節《嘉禾萬事興》，開幕活動參與人數：3,684人 - 城南眷村走讀：眷戀．光陰的故事，共1場，參與人次50人 - 《聽嘉禾》，聆聽式園區漫遊劇場 ★特展規劃與執行 - 《村村日日》(2024/5-2025/6) - 《築．家》(2024/6-2024/8) - 《一寸山河》(2024/9-2025/3) ★劇團演出合作 - 身聲劇場《偏枯記》 - 姊弟製作《他活著》 ｜2023｜ ★活動專案統籌與執行 - 眷村文化節《童拾記趣》，開幕活動參與人數：3,134人 - 城南水岸走讀，共8場，參與人次：143人 ｜2022｜ ★活動專案統籌與執行：眷村文化節《返嘉》，開幕活動參與人數：1,036人次 ★特展策畫與執行：《看得見與看不見的眷村：嘉禾新村空間記憶採集》、《星軌歸家》、《未竟之途》(2022/10-2023/12)

- Executed and monitored an annual operating budget of to ensure cost efficiency and alignment with strategic goals. - Led recruitment and interviews; streamlined orientation workflow, reducing onboarding time by 30%, and improved team task completion rate to over 95% on-time delivery. - Analyzed visitor feedback and digital engagement metrics across 8 key campaigns; increased audience participation by 42% through refined messaging and localized storytelling strategies. - Coordinated 5 artist-in-residence projects annually and on-site exhibitions by integrating curatorial planning with seamless execution. - Scheduled and tracked routine equipment maintenance to maintain optimal performance and reduce downtime. - Led the initial planning and development phase of the Home Village Cultural Preservation Project (Oct 2021 – Jul 2022), including spatial restoration of 6 key buildings, development of inaugural exhibition concepts, and operational readiness setup.

－Managed the operations of a concept store and youth hostel, blending design branding and community-driven events to shape a strong brand identity and community presence, enriching local culture and brand narrative. －Spearheaded pop-up events and product launches, collaborating with designers, brand partners. Create a lifestyle atmosphere through spatial arrangements, enhance brand experience, and boost in-store sales and increasing foot traffic, achieving a 23% increase in brand awareness, and enhancing local brand influence. －Designed and implemented the "Artist’s Room" project during the COVID-19 pandemic, merging art space with accommodation and workshop experiences, boosting occupancy rates by 15%. The monthly revenue increased MoM by 30% (CPC: 3.5%, CTR: 7.2%, ROAS: 12). ｜2022｜ ★Exhibition combined sales event，《A piece of Forest》，木直牛物 x Atelier Capture，FEB. ~ APR. 2022 ★POP-UP Store，《Carol_meat》，FEB. ~ APR. 2022 ｜2021｜ ★POP-UP Store ，《Minghan H.》，DEC. 2021 ~ JAN. 2022 ★Exhibition combined sales event，《Best Day Ever》，SEVERUS LIAN，OCT. ~ NOV. 2021 ｜2020｜ ★《Artist’s RoomⅡ》，梭影 – Away Studio，DEC. 2020 ~ JAN. 2021 ★《Artist’s RoomⅠ》，The Inside - mee.textile，JUN. ~ AGU. 2020

- Coordinated the daily operations and maintenance of the venue, ensuring efficient facility use and a high-quality visitor experience. - Reviewed and updated venue application policies; developed streamlined SOPs that improved operational efficiency and stakeholder satisfaction. - Initiated and negotiated long-term partnerships with external collaborators, expanding the venue's public engagement capacity while securing mutually beneficial outcomes. - Supported the execution of key annual and seasonal programs, including the TAV Collection Project and Artist-in-Residence Program; coordinated on-site spatial logistics and artist requirements to ensure seamless project delivery.

－Spearheaded brand identity, product development, and market positioning, driving a 20% increase in revenue through strategic partnerships with 8 coffee shop chains and collaborations with high-profile clients like MSI, American schools, and fashion stores. －Led end-to-end operations, including budgeting, financial reporting, staff management, and inventory control, ensuring profitability and smooth daily functioning of the dessert shop. －Developed and executed innovative marketing strategies, creating digital and print materials, managing social media platforms, and driving customer engagement to enhance brand presence and sales. －Utilized data analysis to track performance, optimize digital marketing campaigns, and refine sales strategies, increasing brand exposure and product demand.

－Drive sales by responding to international client inquiries and orders with tailored product info and expert service. －Optimize the company website and B2B platforms, ensuring up-to-date product listings and impactful promotions. －Enhance SEO performance through targeted keyword analysis and traffic insights, boosting rankings and online visibility.