● Led the recruitment and talent development process, attracting 100+ new applicants and streamlining hiring workflows. ● Initiated discussions and implementation of new systems - including the “vote out” mechanism and observer policy to foster accountability and elevate team culture. ● Resolved internal team conflicts and introduced team performance review, reinforcing standards and enhancing long-term cohesion.

● Collaborated with cross-functional teams, utilizing market research, data insights, and competitive analysis to develop highly feasible, data-driven solutions, ensuring precision and practical implementation in decision-making. ● Led team to pivot project direction after first failed test; launched new channels (Xiaohongshu, Threads) resulting in 565 and 4,853 exposures respectively within 3 days, validating new media’s high reach potential. ● Analyzed user behavior and decision drivers to optimize MGM SMS content, increasing CTR by 3% and conversion rate by 6x, enhancing message impact.

● Led the projects of establishing internal company work regulations and anti-sexual harassment policies in collaboration with the legal team. ● Enhanced employee engagement by designing strategic well-being initiatives, increasing survey response rates by 50% and implementing successful improvement plans.

● Conducted market research on consumer behavior and provided key insights on gift selection, influencing Xiaomi’s brand positioning and sales strategy in Taiwan. ● Spearheaded a NT$ XX,XXX procurement project, ensuring smooth collaboration with suppliers and on-time delivery for key brand events.

● Independently managed 2 furniture brands, in 4 countries, initiated negotiations with 20+ companies and successfully sent product samples to premium Korean concept store BXXXXX. ● Built and executed the company's LinkedIn branding strategy from scratch—set up the account, leading to +XXX followers in 3 months and a 20% increase in post engagement, effectively strengthening B2B exposure.

● Coordinating ESG & Blockchain start-up seminars, and facilitated cross-departmental communication, liaised with internal clubs, speakers, and sponsors. ● Orchestrated publicity campaigns through social media, websites, and posters, resulting in 104 and 43 registrations (venue capacity) for respective events. Received satisfaction ratings of 4.5/5 and 4.2/5 for the two seminars.