Strategic Leader with 10+ years of experience in brand marketing across E-commerce, FMCG, International F&B and NGO. Proven track records in building startup DTC brand from 0 to NT$100mm revenue within 3 years, reviving declining business of beverage giant to turnaround P&L, leading digital transformation of multi-national F&B group that boost recovery from COVID-19. Expert in leveraging data and Martechs to improve marketing efficiency and drive business growth.