- Identifying and acquiring new clients. - Handling customer inquiries and complaints professionally. - Standardized marketing operations by creating SOPs for the marketing department, resulting in a 20% improvement in team efficiency. - Analyzing campaigns and promotional programs developed by the marketing team across all Online Travel Agents (OTAs). - Managing Adiputra's social media marketing programs, including organic and paid advertisements. - Implementing up-to-date marketing strategies and analyzing the performance of each marketing program executed. - Responsible for client follow-ups. - Strengthened customer retention by utilizing CRM systems effectively, leading to a 25% increase in repeat bookings. - Collaborating with other departmental teams to provide and receive feedback. - Utilizing the marketing budget in a directed, measurable manner aligned with the goals of the marketing campaigns. Key Achievements: - Developed innovative sales and marketing strategies, leading to a measurable increase in revenue. - Designed and implemented a customized dashboard using Google Sheets for organizational use, accessible to all guests. The dashboard’s functionality proved highly effective, eliminating the need for a subscription-based Property Management System (PMS) software.

- Handling customer inquiries and complaints professionally. - Creating a list of prospective clients for property management collaboration. - Crafting copywriting for content/campaigns. - Listing properties on various OTAs, including setting up rooms, promotions, and advertisements. - Developing content briefs for Instagram, including both organic content and boosted posts. Key Achievements: Surpassed the monthly target for guest bookings across all Online Travel Agencies (OTAs), generating a total transaction value of 50 million IDR within one month.