Positive Grid is a leading tech company known for its top-tier apps, software, and hardware for musicians. They prioritize design, user experience, and sound quality in their products, catering to musicians of all levels.
Responsibilities: BIAS FX Mobile team.
Achievements:
1. Successfully delivered BIAS FX Universal, an iOS app that transforms your iPad/iPhone into a powerful guitar studio with authentic amps and effects modeling (Market: Global).
- Developed iPhone versions with a lean team of three (1 PM, 1 RD, and 1 UIUX).
- BIAS FX Universal was featured in App Store Today's: App Story.
2. Successfully launched BIAS FX 2 Mobile, the second generation of BIAS FX Universal (Market: Global).
- Led a team of five (1 PM, 3 RDs, and 1 UIUX) in discussions with Product Director and CEO for product ideation, planning, implementation, and launch.
- Collaborated with the Brand & Marketing team to strategize and execute the go-to-market plan effectively.
- Achieved $100 thousand USD in revenue within the first 2 days of launch.
- Achieved a 50% increase in Monthly Active Users (MAU) compared to the 1st generation.