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Jae Yoon
Partnering with Leaders to Create Brand Excellence | Brand Strategy | Digital Marketing | Experiential Design | Storytelling
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Jae Yoon

Partnering with Leaders to Create Brand Excellence | Brand Strategy | Digital Marketing | Experiential Design | Storytelling
I enjoy creating emotional connections for brands and its audiences; especially where I can employ my love for problem-solving and developing creative solutions. After joining the NYC creative community right after completing my undergraduate studies at Carnegie Mellon, I honed my skills as a creative technologist and brand strategist helping clients achieve their marketing goals. For over 20 years, I have helped make businesses stand out and stand proud; from developing initial concepts to delivery/deployment. This involved tasks such as analysis, ideation, research, refining key messages, producing design assets, and implementing them into the overall digital strategy. Throughout my career, I have had the opportunity to collaborate with numerous talented individuals, constantly learning and growing professionally while forming great friendships. As a lifelong learner and hopeless romantic, I wholeheartedly embrace the idea that the journey itself is the greatest reward. Here are 3 interesting facts about me: 1. I have lived in Indonesia, Japan, Qatar, Korea, and New Zealand before settling down in NYC for the majority of my career. This cultivated my ability to bridge cultural gaps and foster meaningful connections with individuals from all walks of life. Now, I call Taiwan my home as I have enjoyed many years here learning the culture, language and developing new friendships. 2. My poem about a featured dessert at Eleven Madison Park (ranked #1 restaurant in the world in 2017) awarded me (and then gf/now wife) an exclusive dining experience with a visit from the executive chef. Also, my short story about fatherhood won 2nd place in a national contest by H Mart (the largest Asian supermarket chain in the US) . 3. I've made beats for Samsung! I created original compositions for Samsung Electronics' online marketing campaign. As a producer and a DJ, I also won a DJ mix contest, earning a slot to perform at a music festival on the Jersey shore. To this day, my passion for music remains unwavering, and you can catch me DJing on Twitch from time to time (hence the banner image of my records).
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Strategy Studio
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Baruch College
Taipei, Taiwan
Taiwan

Professional Background

  • Current Status
    Employed
  • Profession
  • Fields
  • Work Experience
    More than 15 years relevant
  • Management
  • Highest Level of Education

Job Search Preferences

  • Current Status
  • Desired Job Type
    Full-time
    Interested in working remotely
  • Desired Positions
    Brand Marketing Executive 品牌行銷企劃 / Senior Account Executive 資深客戶執行
  • Desired Work Locations
  • Freelance

Work Experience

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Senior Brand Strategist and Digital Director

Jan 2004 - Present
6404 Ivy Ln, Greenbelt, MD 20770, USA
Manages both the creative and technical aspects of brand strategy, with a focus on developing digital experiences; overseeing projects in the areas of account management, research and analysis, artistic production, code-level development and review, creating compelling communications and quality assurance. Clients: Pfizer, Aetna, PepsiCo, Broadridge, Triumph Group, ASME, Cartesian Capital Group
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Brand Manager (Contract)

Nov 2021 - Jan 2022
3 mos
Taipei City, Taiwan
3-month contract work reporting to the CEO and COO on brand management and digital marketing through art direction/critiques and content development; working closely with the creative team to ramp up on the creation of various templates, assets and tactical campaigns that were drivers of growth.
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Product Manager and Web Designer/Developer

Sep 1999 - Jan 2004
4 yrs 5 mos
307 Orchard City Dr #350, Campbell, CA 95008, USA
Responsible for all aspects of web and interactive/digital development; from working with clients to identify the initial audit of requirements to creating wireframes, assets, coding HTML/CSS and scripts, QA and delivery of projects. Also the lead technologist on PC-based delivery of digital projects such as Word templates, PPT presentations, SWF animations and other digital media/products.
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Web Designer/Developer

Jul 1999 - Sep 1999
3 mos
New York Metropolitan Area, USA
Internship position in the New Media Department reporting directly to the head of the department; assisting with various aspects of web and digital media development. Primary function was to slice and convert designs created in Photoshop into web-optimized assets. Skills mastered: web assets creation, image optimization, Photoshop, PowerPoint

Education

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Master of Arts (MA)
Business/Corporate Communications
2000 - 2002
Description
Skills: Presentation Skills · Marketing · Digital Marketing · Business Development · Marketing Research · Market Analysis · Corporate Communications · Consulting · Data Analysis · Microsoft Excel · Communication · English · Management · Leadership · Marketing Campaigns · Presentations · Business Requirements · Cultural Diversity · Team Management
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Bachelor of Science (BS)
Information and Decision Systems
1995 - 1999
Activities and societies
President, International Student Union (1997-1998)
Description
Skills: Presentation Skills · Typography · Information Architecture · Information Design · Front-End Development · Information Systems · Project Management · Visual Design · Web Development · Graphic Design · Interaction Design · Consulting · Data Analysis · Microsoft Excel · Communication · English · Digital Media · Leadership · Presentations · Business Requirements · Cultural Diversity · User Interface Design · Team Management
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High School Diploma
Providence, RI
1994 - 1995
Activities and societies
Cross Country Team
Description
Skills: Japanese · English · Cultural Diversity
New Zealand
1991 - 1994
Description
Skills: Japanese · English · Cultural Diversity
1989 - 1991
Activities and societies
Chorus
Description
Skills: English · French · Cultural Diversity
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Qatar
1987 - 1989
Description
Skills: English · French · Cultural Diversity
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Japan
1983 - 1986
Description
Skills: Japanese · English · Cultural Diversity