Grade: Awarded with Merit (2:1)Grade: Awarded with Merit (2:1) Strategic Leadership, Financial Analysis, Accounting Management, Operations, Change Management, Sustainability Dissertation (with Distinction) | Strategic Branding for B2B Tech Startups My capstone dissertation research explores how early-stage B2B tech startups strategically build credibility to secure investor trust in competitive markets. Through qualitative analysis of founder interviews and investor workshops, I developed actionable insights into: 1. Multi-stage investor communication: How branding evolves from founder-led narratives (Pre-Seed) to data-driven scalability signals (Series A). 2. Trust-building frameworks: Balancing internal credibility (e.g., founder expertise) with external validation (e.g., accelerator partnerships). 3. Risk mitigation: Aligning startup messaging with investor expectations to accelerate funding outcomes. This work directly informs strategies for engaging startups and VCs—particularly relevant to roles focused on scaling adoption of platforms.

Grade: 2:1 Merit with Distinction in ResearchGrade: 2:1 Merit with Distinction in Research Activities and societies: Developed global business strategies and marketing concepts in simulation programmes. Built critical thinking through seminars and case studies, and trained with analytical skills through interpreting sales data and conducting research.Activities and societies: Developed global business strategies and marketing concepts in simulation programmes. Built critical thinking through seminars and case studies, and trained with analytical skills through interpreting sales data and conducting research. - E-Marketing / Digital Marketing - Marketing Management - Statistical analysis (SPSS & Nvivo) - International Marketing Context - International Marketing Strategy - Cross-Cultural Communications - Marketing Communications - Market Research