【Scope of work】 Client management, project management, marketing and communication planning, content management and project execution, cross-department coordination, and resource coordination. › Key Client: Uni-President Enterprise Corp. (beverage category - Café Plaza, Mineshine ; instant noodles category – One More Cup, etc.) › Project-Clients: Porsche, Far East Biotechnology, Lin Trading, Win Can Digital Assets › Dentsu Group Sustainability Projects: RISE UP Taiwan Project (as deputy coordinator), Showmei's Invitation to the Never Before (as a core team member), Dentsu Group Creative Committee. 【Achievement】 › In addition to advertising content and media planning, I also assists our key client in business strategies such as brand positioning, market pricing, and sales channel advices to drive a sales performance. One of the brand of Uni-President was upgraded to Mega Brand during my service period. › As a core team member and the deputy coordinator of Dentsu Group’s sustainability project, I did practicing sustainability and also build sustainable value for customers and society, and enhance the group’s influence and visibility. At the same time, we helped "Showmei's Invitation to the Never Before Project" win the "Highly Commended Award" at the M&M Global Awards 2021, which represented the integration and co-creation strength of Taiwan Dentsu Group and has received international recognition and attention.

【Scope of work】 Client management, project and content management, marketing and communication planning. Key Client: VOLVO Taiwan 【Achievement】 Organized and implemented the Nomad music festival sponsorship campaign for my client. The well-planned product display and the meticulously executed details turn out the extraordinary result and which appreciated by customers.

【Scope of work】 Client management, project and content management, marketing and communication planning. › Key Client: Mineshine (Uni-President), Mitsubishi › Project-Clients: SHARP Taiwan 【Achievement】 › Participate in the implementation of the "2017-2019 Mineshine Graduation Season Project", break through the echo chamber with co-creation of values and group communication, triggering cross-generational curation and discussion, setting a record for brand's earn media, and revitalizing the old brand. At the same time, the brand's reputation and voice were established, which is a classic marketing case then. › Participated in the "Mitsubishi Youth Returning Home" annual plan. Through social issues setting and value campaigns, we enhanced the overall brand favorability among the 20s and 30s generation. It also won the Outstanding Brand Award of the Year in Brain Marketing and the Best Successful Advertising Video of YOUTUBE in 2016.