As a commerce media professional, I’m versant in multiple aspects of top-down strategy planning. From providing thought leadership on joint business partnerships, to understanding the ins and outs of retail category dynamics, I aim to bridge the gap between CPG aisle growth and media investments on a digital shelf.

As a Senior Strategist, I am absorbed into Procter & Gamble's Walmart Global Customer Team, where I provide consultative category management services to Walmart's Omni buyers and merchants, specifically as it relates to consumables. Responsibilities include: -End-to-end quantified financial analysis, with strong understanding of Marketplace Analytics --Reporting on Gross Merchandise Volume (GMV) growth --Tracking Average Order Value (AOV), and providing basket-building recommendations --Determining variable costs that negatively impact Contribution Profit (CP), and identifying solutions to raise CP --Tools Used: SQL, Python, Tableau, Looker, Thoughtspot, Adobe Analytics, advanced Excel -Employing market research and shopper insights to support merchandising and vendor investment strategies --Tools Used: L2, Digital IQ, InfoScout -Assuming dotted line managerial responsibilities for fellow consultant(s) located in Walmart's home office in San Bruno --Setting work plan, based on client priorities --Providing additional training on marketing and analytics tools --Developing career pathing in a way that is consistent with Saatchi & Saatchi X's growth as a best-in-class shopper strategy agency

In a hybrid role among three key players, I serve as an on-site strategy consultant to Procter and Gamble at Walmart eCommerce. I advise across all branded categories in the following capacities, respectively: -Data Integration, and Reporting Analytics -Identifying Year over Year, Month over Month, and Seasonal Sales Trends -Offering strategic insights to action, based on sales and conversion metrics -Creative Item Set-Up, Site Merchandising, and SKU Maintenance across Walmart.com and Jet.com -Using categorical shopper knowledge to enhance user experience and mobilize target shoppers With a passion for applied analytics, a knack for e-commerce sales, strong relationships with big box and e-commerce buyers around the country, and a penchant for predicting shopper behavior, I actively work to accelerate sales across my client's book of business.