Event Organization
● Responsible for the brand’s participation in the 2018 Taipei Marathon Exhibition, in which we had set #1 high sales than ever.
● Involved in more than 5 large-scale marathon events, 3 trail running events, and 1ultramarathon event in China.
Selling and Service
● Occupied 1/3 of the total sales in a 2-day event.
Digital Marketing
● Raised the number of fan page followers by 20% within 10 months by specifying brand personality and tone with quality content and close interaction.
● Brand Image Development, Copywriting, Social Media Management (Official Website, Facebook, Instagram, Weibo), SEO, E-commerce
Market/User Research
● Running Sports Competitor Analysis and Market Research
● Initiated and implemented of ultramarathon attendant satisfactory survey.