Jason Hornady has dedicated more than twenty-five years to influencing the direction of the firearms and ammunition industry by blending his deep understanding of business operations with a genuine passion for shooting sports. As a seasoned executive, his expertise spans management, marketing, and business development within the sporting goods sector. He has proven himself as a leader capable of advancing innovation while preserving the foundational values that have long defined the industry. As Vice President, Jason has played a critical part in elevating his family's company into a top-tier manufacturer of bullets, ammunition, reloading tools, and security products. By guiding long-term strategies and operational decisions, he has positioned the company as a trusted name in domestic and international markets. His leadership continues to push the boundaries of quality and performance across all product lines. Under his stewardship, the business has grown substantially consistently while maintaining its excellent reputation. Hornady's work has expanded market share and positively impacted the broader community through his support for shooting sports education, conservation efforts, and civic engagement. A firm belief in responsibility, tradition, and innovation marks his leadership. Raised in a family deeply rooted in ammunition manufacturing, Jason Hornady's path seemed shaped from the beginning, but his development as a professional was far from automatic. Although his grandfather launched the business and his father continued the legacy, he was encouraged to gain experience outside the company. That decision helped mold a well-rounded perspective and taught him the value of independent accomplishment. After earning a degree in Business Administration focusing on Marketing from a respected university, Jason began his career in sporting goods with a firm that allowed him to manage over 200 accounts. In this early role, he developed essential skills in customer relations, sales strategy, and distribution that later became cornerstones of his leadership approach. The lessons learned during this time shaped how he would later scale business operations. Hornady's next step brought him to Redfield Riflescopes Inc., a company specializing in Riflescopes, where he served as Director of Sales and Marketing. This position placed him in charge of international sales efforts, product development, advertising coordination, and media relations. Although the company eventually closed its doors, he walked away with valuable insights about business resilience, strategic pivots, and the complexities of maintaining brand reputation during transition periods. Soon after, Jason Hornady joined a sales and marketing firm, where his results were both dramatic and impressive. A 450% surge in sales to a major retailer and more than doubling revenue with another high-profile client highlighted his ability to drive growth. He demonstrated a rare blend of strategic foresight and execution excellence, earning widespread recognition within the industry and among peers for his consistent performance and innovative thinking. Jason returned to the family company in 2006, bringing a refined perspective and deep industry insight. He immediately began steering operations toward a bold new vision for expansion. Just a year later, he was appointed Vice President, a role in which he introduced over 700 new products, modernized key processes, and oversaw a sustained run of double-digit sales growth. He helped the business scale while remaining true to its roots. In addition to leading product innovation, Hornady implemented marketing strategies that strengthened the company's connection with core users—including law enforcement, hunters, and competitive shooters—while drawing in new demographics. He has ensured that the company continues to grow without losing sight of its heritage, creating a strong identity that resonates with loyal customers and those new to the brand. His impact is felt in boardrooms and across the broader landscape of firearm advocacy and outdoor recreation. Jason Hornady is an active and vocal supporter of firearm rights and conservation. His work with a national foundation dedicated to athletes has allowed him to shape legislative priorities that benefit hunters and shooting enthusiasts nationwide, establishing him as a key figure in policy discussions. As a former chairman of this influential board, Jason contributed to efforts to protect and expand access for recreational shooters and hunters. His leadership has brought together stakeholders nationwide to promote the values of outdoor stewardship, sportsmanship, and safe, responsible firearm ownership. His advocacy reflects a broader commitment to preserving American sporting life's cultural and environmental legacy. Hornady has received numerous accolades for his contributions to business and the community. Among the most notable are his nine “Rep of the Year” awards from various manufacturers, reflecting his sales success and the respect he commands throughout the industry. He was also inducted into the Nebraska Business Hall of Fame alongside his father, a recognition that highlights their shared contributions to economic growth and community development. Additional honors include a lifetime achievement award from a well-known distribution group, marking his years of leadership and strategic growth. These achievements coincided with a major company milestone—the celebration of 75 years in business—which served as a reminder of the enduring values and high standards Jason Hornady continues to uphold. His influence has helped guide the company through decades of change and shaped how others operate.