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蕭仲鈞 Jeff Hsiao
Marketing Director at Taiwan Bar Inc.
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蕭仲鈞 Jeff Hsiao
Marketing Director at Taiwan Bar Inc.
歷練過角色IP商品開發、電商經營、群眾集資、教育產品行銷經驗,現在是 #學習產業 的行銷人與管理者。期許每個人都能在不同年紀,持續感受到「Aha! moment」的快樂。 擅長洞察受眾需求,結合品牌精神和商業目標,創造出能感動消費者、具有影響力的產品企劃。 _ 代表作品: 全新學習品牌「大抓周學院」行銷統籌(臺灣吧,2023-now) 「小黑啤玩臺灣 第三季」群眾集資行銷統籌(臺灣吧,2022) 「西斯的101號房間」群眾集資行銷統籌(臺灣吧,2022) 「小黑啤玩臺灣 第二季」群眾集資行銷統籌(臺灣吧,2021) 「小黑啤」兒童教育產品與事業發展策略統籌(臺灣吧,2020 - now) 「小黑啤玩臺灣」群眾集資行銷統籌(臺灣吧,2020) 〈黑啤小島演 第一季〉系列節目製作人(臺灣吧x文化部,2020) 〔#NEXT ROUND│臺灣吧五週年特展〕策展總召(臺灣吧,2019) 〔Culture On the Move-文化動動動│2019台灣文博會〕臺灣吧展場統籌(文化部、台灣創意設計中心,2019) 《干你啤事:臺灣吧黑啤的一二三事》執行編輯(臺灣吧,2018) 〈拼經濟吧〉系列節目專案經理(臺灣吧,2017)
臺灣各種吧股份有限公司
國立臺北大學 National Taipei University
新北市, 台灣
Taiwan
Professional Background
Current status
Employed
・
Open to opportunities
Profession
Marketing Operations
・
Marketing Director
・
Project Manager
Fields
Digital
・
EdTech
・
Media
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 5-10 people
Skills
Ai
Meta Ads
Google Ads
GA4
Languages
Chinese
・
Native or Bilingual
English
・
Fluent
Japanese
・
Beginner
Highest level of education
Bachelor
Job search preferences
Desired job type
Desired positions
Desired work locations
Freelance
Work Experience
Marketing Director
臺灣各種吧股份有限公司
Jan 2023
-
Present
New Taipei City, Taiwan
- 負責建立新產品線「大抓周學院」課程平台,帶領團隊為旗下課程產品制定行銷策略以達成銷售目標。
Brand Director
臺灣各種吧股份有限公司
Jan 2021
-
Dec 2022
・
2 yrs 0 mos
Taipei City, Taiwan
-《小黑啤玩臺灣 第 3 季》販售破 $924 萬,為 2022 年全臺群眾集資平台童書類銷售金額最高。 -《小黑啤玩臺灣 臺南篇》上市連續三週位居博客來童書類新書榜第一名。 - 負責《西斯的 101 號房間》圖文誌群眾集資,銷售超過 2,000 套。與《小黑啤玩臺灣》合計,帶領團隊成為 2022 年全臺群眾集資平台出版類銷售金額最高的品牌/團隊。
Intellectual Property Manager
臺灣各種吧股份有限公司
Jan 2020
-
Dec 2020
・
1 yr 0 mos
- 負責《小黑啤玩臺灣 第1季》群眾集資,超過 2,763 人贊助,為 2020 年全臺群眾集資平台童書類銷售金額最高。
Product Manager
臺灣各種吧股份有限公司
Jul 2016
-
Jan 2020
・
3 yrs 7 mos
Academic Consultant
VoiceTube 紅點子科技股份有限公司
Nov 2014
-
Jul 2016
・
1 yr 9 mos
- B2B產品銷售&服務
Education
國立臺北大學 National Taipei University
Bachelor of Arts (BA)
・
Public Finance
2009 - 2013
Activities and societies
The Student Association of the Department of Public Finance