- Management and Analysis of Digital Advertising Platforms
Operated and analyzed tools like Google Ads, Meta Ads, DV360, and LINE Ads, assisting international clients such as Grand Hyatt, Hong Kong Ocean Park, and Allianz in entering the Taiwanese and overseas markets, while increasing ROAS and lead numbers by over 30%.
- Performance Monitoring and Analysis
Used analysis tools like Google Analytics 4 and Looker Studio to monitor weekly data performance, analyze purchasing behavior across different countries, develop potential markets, and identify optimal audiences for clients.
- Application of AI Tools
Improved overall work efficiency by repeatedly training AI models, such as ChatGPT, to assist in completing tasks.