Avatar of CHIH-HAO WANG.
CHIH-HAO WANG
Digital marketing specialist
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CHIH-HAO WANG

Digital marketing specialist
王志豪 Jerry 對事物充滿好奇心,不斷挑戰自我並努力學習新知識,相信每段經歷都會有意義。 5年數位行銷經驗 / 400+ 小時的Python程式養成班 擅長廣告操作 / 數據分析 / 素材發想 / 用【數據】說話 具有 抗壓力 / 領導力 / 執行力 / 溝通力 / 創意 Linkedin:https://www.linkedin.com/in/chih-hao-jerry-wang/
拉菲爾股份有限公司/Raphael clinics
National University of Tainan
新北市, 台灣
Taiwan

Featured Resume

Last updated on Jan 5th 2025
Uploaded on Jul 29th 2024

Professional Background

  • Current status
    Employed
    Ready to interview
  • Profession
    Data Analyst
    Digital Marketer
  • Fields
    Digital
    Advertising
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Communication
    Microsoft Office
    Google Analytics
    Analytical Skills
    Looker Studio
    Google Ads
    Meta Ads
  • Languages
    English
    Fluent
    Chinese
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    數位行銷/數據分析師/廣告優化師
  • Desired work locations
    Taiwan
  • Freelance
    Part-time freelancer

Work Experience

Data Analyst

Sep 2024 - Present
- Designed and executed advertising strategies to increase brand exposure and boost conversion rates. - Analyzed 90,000 customer survey responses from the past decade using Power BI, uncovering trends in customer concerns and age-specific disease patterns. - Investigated 5 years of purchase and consultation data to identify consumption patterns and provide actionable insights for marketing strategies. - Created dynamic, real-time dashboards integrating multi-source data, reducing data processing time and enabling quick, informed decision-making.
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Senior Performance Media Specialist

Sep 2022 - Jan 2024
1 yr 5 mos
Taipei City, Taiwan
- Management and Analysis of Digital Advertising Platforms Operated and analyzed tools like Google Ads, Meta Ads, DV360, and LINE Ads, assisting international clients such as Grand Hyatt, Hong Kong Ocean Park, and Allianz in entering the Taiwanese and overseas markets, while increasing ROAS and lead numbers by over 30%. - Performance Monitoring and Analysis Used analysis tools like Google Analytics 4 and Looker Studio to monitor weekly data performance, analyze purchasing behavior across different countries, develop potential markets, and identify optimal audiences for clients. - Application of AI Tools Improved overall work efficiency by repeatedly training AI models, such as ChatGPT, to assist in completing tasks.
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Strategy and Insights Manager

Google
Contract
Jan 2022 - May 2022
5 mos
Taiwan
- Customize client insights and Analytics, such as providing user profile analysis, market insights, competitive product analysis, and other suggestions reports - Collect market trend reports for 2021 and 2022 from data.ai, Sensor Tower, Newzoo, etc., organize them into articles, and provide colleagues as reference indicators Participate in projects - Find out the alternative market to replace the Russian-Ukrainian market - Research on the future development of Social App - Analyze the global SLG trends and target market analysis in the past 5 years
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Digital marketing Supervisor

Sep 2019 - Nov 2021
2 yrs 3 mos
Analyze the distribution of popular game types and gender ratio in the Taiwan market by App Annie or AppsFlyer. Lead a three-person team to execute advertising copywriting and creative ideas for a project with a budget of 50 million.
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Digital marketing specialist

Jun 2016 - Aug 2019
3 yrs 3 mos
Specializing in helping companies promote their games to the Taiwan and Southeast Asian markets, like Singapore, Malaysia. etc. Communicate with clients regularly and flexibly adjust advertising optimization goals based on their needs. The average cooperation time for clients has increased from 1 year to more than 2 years. Analyze audiences and data to develop digital advertising strategies Used data analytics to measure, analyze, and report on campaign performance. Save clients 35% of costs while increasing ROAS by 20%.

Education

Bachelor’s Degree
Department of Ecology and Environmental Resources
2009 - 2013