Gather user insights and evaluate potential new features that align with customer needs and market demands - Conduct competitive research for corporate learning products to identify opportunities for differentiation - Collaborate with cross-functional teams to develop prototypes & wireframes for product features & enhancements - Drafting research-driven white papers highlighting industry trends & product innovations for thought leadership

Project entailed examining the different language constructs used in the shared consumer decision making process for couples shopping in retail organizations. - Assisted in creating transcriptions from interviews of heterogeneous couples shopping at IKEA - Received acknowledgement of contribution in pending publication Project explored the consumers’ short-term vs long term reward preferences in the context of goal pursuit - Collaborated on experimental design, framework, and methodology - Reviewed literature on perceived effort, goal progress, attributes, and consumer products - Created research stimuli leveraging AI voice cloning, graphic design, and photo and audio editing - Conducted data collection for over 100 participants Project examines the effect of religions and beliefs on consumer perceptions and behavior. - Reviewed literature on religion, consumer mindsets, and consumer behavior Project explores consumer response toward failure and success gaming advertisement frameworks. - Designed gaming advertisement stimuli incorporating different success/fail frameworks - Assisted video and photo editing of gaming advertisements Project explored into how different emotional contexts cause different shared consumption experiences - Conducted data collection for over 100 participants Project examining how construal language in customer reviews and testimonials affect persuasiveness in product evaluation - Reviewed literature to identify gaps on construal theory, decision making, and interpersonal relationships Jessie Chan CV 2 WORK EXPERIENCE Product Managemen