Found Energy is a climate tech startup developing aluminum-based power systems for off-grid and industrial applications. I led brand strategy, messaging, and communications, working closely with engineering, business, and product teams to translate complex technology into customer-friendly storytelling. I launched a full website redesign, defined our customer-facing narrative, and developed pitch materials that helped secure product pre-orders and win startup competitions. I also created internal brand systems that achieved 90% adoption across the company.

Kinnek is a B2B SaaS marketplace for small businesses to find and manage supplier quotes. I led go-to-market strategies for new product features, building onboarding flows, email campaigns, and landing pages that supported a $20M+ revenue pipeline. I also created sales enablement materials, developed user personas, and implemented campaign performance dashboards using SQL. My work improved campaign engagement and helped scale marketing output with reduced engineering dependency.

TANG is a national youth leadership nonprofit focused on cultural identity and community empowerment. As Executive Director, I grew the volunteer team from 20 to 60, overhauled our registration and digital systems, and led a full website redesign that increased registrations by 10%. I created sustainable training programs and recruitment pipelines that brought in new talent and doubled donor contributions. I also managed community events and aligned teams on strategic growth goals.

I managed the full lifecycle of Kinnek’s email marketing program, from strategy through execution. I built and automated modular campaigns in Iterable that supported onboarding, retention, and re-engagement, increasing send volume by 10× and reducing engineering support by 90%. I implemented A/B testing to improve open rates by 15%, and used SQL to build dashboards that tracked and optimized campaign performance. My work helped streamline communication with users and improve campaign ROI across the funnel.