Joe joins Internet industry since 2011. Currently works at Creta Media Inc as a team leader of performance campaign department and special assistant to supports business growth. He has three key responsibilities to booms up business. First, develops the optimizing methodologies of media performance through audience, creative and analytic dimension. Second, talent training. He plans orientation to speed up newbie training period, including account service, optimization skills and technical problem solving skills. Third, business process management (BPM). Improves business efficiency through daily cross-function operation. Prior to joining Creta, he work at eBay classify group as a marketing specialist role. He have high curiosity, passion and result oriented attitude to find somewhere can be improve. He love to propose doable plan and executable business development strategies from analysis result. Interested fields: - Industry / job position Internet, mobile, media, advertisement, e-commerce, data science, data management platform - Data analysis Media & website performance analysis, market survey(qualitative & field research), Keywords analysis, search engine optimization(SEO) and Service Science Management & Engineering . - Advertisement technical and industry trend Focus on computational advertising, data management platform, demand / supply side platform, real time bidding, ad serving, retargeting, audience science, prospecting...etc.