Assigned to Mindshare Unilever’s GOAT Team. Brand portofolio: Unilever Deo & Baby Personal Care Category (AXE, Dove Deo, Rexona, Zwitsal). - Provided strategic insights for Unilever's Personal Care brand through in-depth analysis of FMCG/Beauty industry trends, audience behavior, and influencer/community personas, informing innovative digital campaigns focused on engagement. - Leveraged WPP AI-driven market intelligence, database enrichment, and trend analysis to identify new opportunities, develop pioneering content strategies for influencer and community campaigns, and maximize social media SEO impact. - Conducted comprehensive brand content audits and competitor campaign performance analysis, optimizing Share of Voice (SOV), Share of Engagement (SOE), Share of Contents (SOC) to maintain a competitive edge and enhance brand visibility and engagement. - Curated and amplified top-performing content assets, expanding their reach across multiple platforms to maximize audience engagement and brand awareness, informed by performance analysis. - Performed extensive social media listening and sentiment analysis to monitor audience feedback, proactively providing actionable strategies to maintain positive brand sentiment. - Orchestrated campaign planning and implementation to increase brand views and engagement levels, establishing and leading a new standard for comprehensive campaign and monthly data performance analysis across the team.

Developed and executed campaign strategies including branding and positioning for 20+ products; crafted core product and brand messaging and aligned messaging with relevant issues; identified and analyzed target groups and key stakeholders including users, buyers, and influencers; mapped and optimized online and offline touchpoints and defined paid advertising targets; supervised production of campaign materials by Content Marketing Team; compiled final reports and conducted campaign evaluations.

Strategized and executed monthly campaigns and four product launches; led logo rebranding and planned, drafted, and assisted content creation for Instagram and TikTok; monitored and evaluated social media performance; developed collaborations with multisector brands and managed relationships with key opinion leaders; designed sales strategies achieving 134.5% growth within six months; conducted market research and marketing budget planning; led project teams and coordinated with outsourced vendors to ensure timely delivery.

Prepared, planned, and executed 50+ quantitative research projects and assisted with 5+ qualitative projects; tracked project performance and ensured timely data deliverables; liaised with 15+ domestic and international clients to meet project specifications; led research teams (Field, Data Processing, Quality Control, Coder, and IT) to ensure project alignment; resolved cross-department issues and managed end-to-end documentation (ISO, ACS, PO, SLE).

Conducted research per supervisor requests; wrote copy for social media posts; assisted in preparation and execution of the 2019 Regional Conference on Digital Diplomacy.