ResumeCreate your job-winning resume using our free resume builder.
PortfolioShowcase your skills and projects with a professional portfolio.
Cake AIUtilize our Cake AI-powered products to accelerate job search and talent match.
What Cake R U? ProNewUnlock your workplace personality in 3 minutes and discover your unique strengths!ResumeCreate your job-winning resume using our free resume builder.Resume BuilderMake a resume for free.Resume TemplatesAccess our extensive library of professional & ready-to-use templates.Resume ExamplesGet inspired by real resume examples to create your own.Occupation GuideAccess resume writing guides tailored for different professions.Resume HelpGet expert advice on all things resume from our team of recruitment specialists.Cake AI Resume CheckerAnalyzes your resume using Cake AI for detailed feedback.- Success StoriesBusiness ExcellenceAbout CakeFeatured Reads
Jobs
Tools
Resume
Create your job-winning resume using our free resume builder.
Portfolio
Showcase your skills and projects with a professional portfolio.
Cake AI
Utilize our Cake AI-powered products to accelerate job search and talent match.
What Cake R U? ProNew
Unlock your workplace personality in 3 minutes and discover your unique strengths!
Resume
Create your job-winning resume using our free resume builder.
Resume Builder
Make a resume for free.
Resume Templates
Access our extensive library of professional & ready-to-use templates.
Resume Examples
Get inspired by real resume examples to create your own.
Occupation Guide
Access resume writing guides tailored for different professions.
Resume Help
Get expert advice on all things resume from our team of recruitment specialists.
Cake AI Resume Checker
Analyzes your resume using Cake AI for detailed feedback.
Resources
Success Stories
Business Excellence
About Cake
Hire
Joyce Wu
資深數位行銷專員
您好，我是Joyce！熱衷於深入研究數據變化，並從日常生活中發掘創意靈感。
擁有數位行銷、廣告投放、SEO優化等多項專業技能，期望在未來成為全方位的行銷專家，為企業創造更多價值。
沛柏實業股份有限公司
元智大學
Taiwan
Taiwan
Featured Resume
Last updated on Apr 29th 2025
Professional Background
- Current StatusEmployed
- ProfessionDigital Marketer
- FieldsAdvertising
- Work Experience2-4 years (4-6 years relevant)
- Management
- Skills
- LanguagesEnglish・Fluent
- Highest Level of EducationBachelor
Job Search Preferences
- Current StatusReady to interview
- Desired Job TypeFull-time・Interested in working remotely
- Desired Positions品牌專案企劃、網路行銷企劃、數位行銷企劃
- Desired Work LocationsTaipei, Taiwan
- FreelanceNon-freelancer
Work Experience
資深數位行銷專員
Taipei City, Taiwan
以天然清潔品牌 PiPPER 為主，負責品牌整合行銷、廣告操作、電商後台與會員經營，從內容企劃至數據追蹤獨立規劃與執行。
1.規劃官網活動，帶動營收 +22%、品項年增 +50%
2.操作 FB 廣告，提升 ROAS +62%、CPC 降低 -32%
3.商品頁 SEO 優化，自然導流半年成長 +50%
4.設計 LINE／EDM 會員推播，會員年成長 +45%
5.規劃 KOL／團媽合作，單月導購 YoY +121%
6.撰寫活動文案與短影音腳本，Reels CTR 提升 +25%
數位專案執行
操作 20+ 品牌廣告專案，跨食品、保健、美妝與科技產業。
負責素材策略、廣告投放與數據優化，亦參與文案與互動企劃。
1.操作 Google 關鍵字／購物／再行銷廣告，活動 ROAS 達 5 倍以上
2.規劃週年／節慶活動，創下品牌單月業績高峰
3.主導 Facebook 廣告素材測試與成效優化
4.規劃餐飲品牌粉專主題貼文與機器人互動腳本，單則留言數破 6,000
5.SEO 社群經營：半年自然粉絲破萬，單篇觸及 3–5 萬人次
Education
Bachelor of Business Administration (BBA)
・
國際企業(人力資源管理), 休閒觀光暨旅遊產業Activities and societies
社團經歷-元智大學親善大使
1.參與超過 20 場校內外重大典禮（如遠東建築設計獎頒獎典禮、世界華人工商婦女華冠獎），接待超過 100 位外賓，展現卓越的溝通能力、接待技巧與危機處理能力，確保活動圓滿進行。
2.帶領14位組員完成10多場校內外活動，負責工作分配、進度監督，並隨時與其他組長協調工作，確保活動順利進行。
Licenses & Certifications
Google
Google