• Restructured the strategic approach for the Hong Kong market, driving consistent monthly growth, establishing new monthly GMV records, and realizing 100% YoY growth in orders.

• Led negotiations for a year-long partnership with Visa, potentially driving an additional 10% in GMV for the company in 2024. • Devised a channel partnership model that generated an extra 10%+ revenue in selected merchandise categories. • Enhanced the company's portfolio through partnerships in the movie industry, propelling the platform to the top three online movie booking services in Taiwan.

• Directed a 10-member team to map out the customer journey, formulate marketing strategies, and implement them through online advertising, PR, social media, SEM, CRM, partnerships, and targeted campaigns. • Launched thematic events like the Hot Pot and Massage festivals, achieving record-high GMV and securing the Silver Award in the 2021 Digital Singularity Awards in e-commerce.

• Oversaw operations, leading teams across HR, Finance, Legal, Compliance, and Project Management; effectively scaling the company's workforce from 10 to over 100 members while also establishing key operational frameworks. • Implemented financial control procedures, achieving a 30% cost reduction in 6 months, and contributed to strategic planning with financial analyses and forecasting. • Guided the Legal team in daily operations, intellectual property filings, and regulatory compliance, enhancing corporate governance and global legal strategies. • Drove the acquisition of crypto-related licenses across multiple regions and the development of payment solutions and KYC/AML protocols for the exchange. • Coordinated cross-functional efforts for board meetings, investor reporting, and supported fundraising and due diligence activities.

• Pioneered the development of the Middle East & North Africa (MENA) market, leading cross-regional teams in India and the Middle East to establish the company's VoIP service app as the leading platform in MENA with over 10 million downloads. • Cultivated partnerships with MENA's local ad networks to enhance revenue streams, and negotiated cost-saving agreements with over 10 telecom giants including Vodafone, Tata, STC, Etisalat, and Airtel. • Strategically aligned with industry leaders such as Microsoft, IBM, Huawei, and local MENA payment services to equip the Whatscall product team with resources necessary for developing innovative features and expanding the user base.

• Spearheaded the 2016 laptop initiatives with Taiwanese ODMs, forecasting potential revenue generation of USD 15 million. • Synthesized sales data and market analytics into strategic insights, empowering management to make informed decisions. • Led comprehensive market research on the global laptop industry and collaborated with the Greater China sales team to craft an overarching strategic plan. • Handpicked for a one-month tenure in Germany as part of an elite global innovation team, assigned to devise a new product development plan for driving future business expansion.